Taiwan Taxi Icall System Essay
Public Perceptions Another external factor that comes into play when examining the demand for taxi services is the perceptions of the public. In Singapore, taxis are the most popular form of transportation. Taxi drivers retain a professional appearance and are respected as a profession in the community. In Taiwan, cabbies often dress in street clothes because they are embarrassed of being a taxi driver due to the negative perceived image of the industry. Customer service is not emphasized evidenced by the fact that many cabbies smoke in their vehicles when transporting passengers. Also, there have been several reports of drivers committing crimes against passengers. All of these negative attributes are a product of a lack of rules and structure in the industry. This shows that there is a clear demand for a safer, more customer friendly taxi option. Taiwan Taxi is attempting to do this by increasing their professionalism. While they are taking steps in the right direction to improve their public image Taiwan Taxi could leverage their reputation even more to gain more customers.
Recommended Plan of Action It is recommended that Joan Lee implement a tier based system that rewards cabbies based on their productivity. This will be measured by the amount of time a cabbie spends