Chipotle Mexican Grill was founded in 1993 with the goal to combine features of fine dining with quick service. Founder Steve Ells envisions the Chipotle experience as Food With Integrity. By this he means using organic, free of GMO ingredients and naturally raised meat. The menu is also very simple with just four items: burritos, bowls, tacos, and salads. Health.com included Chipotle in it’s list of “Healthiest Fast Food Restaurants.”…
I know the discouraging feeling of having opportunities taken from me, and I know the amazing feeling of taking an opportunity given to someone else because I worked harder for that…
Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965 in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision and mission of Chipotle is "to change the way people think about and eat fast food...finding and sourcing the very best ingredients raised with respect for the animals, the environment and the farmers. " Overall, Chipotle success comes from the use of classic cooking, distinctive food design, and fresh ingredients.…
Intro/Background http://www.bloomberg.com/graphics/2015-chipotle-oral-history/ Chipotle Mexican Grill was founded by Steve Ells in 1993. The concept of the restaurant was inspired by the foil wrapped mission-style burritos Steve ate while working in San Francisco, California. When he proposed the idea to his friends and family, they were not too supportive about it. His dad’s response was “So you have six years of pretty expensive schooling here, and it's going to be burritos and tacos? Are you serious?”.…
People are getting shunned when they speak their minds. The people are not realising that their free speech is getting censored. The United States is beginning to see the right of freedom of speech being taken away in businesses and universities as everyday life. Every day, businesses get shunned like the one called Chick-Fil-A. Chick-Fil-A is a private business owned by one person, Dan Cathy. They have a mission statement that says they support the Biblical definition of marriage; and that is between one man and one woman.…
My journey at Chick-fil-A began the of fall of last year, soon after I turned sixteen. I wanted to work at Fairfield Coffee as a barista, but due to my age, I could not even receive an application. Jobs at Starbucks or Dunkin Donuts seemed to be my next best option; but, Starbucks’ supervisor and I were in a serious game of phone tag and Dunkin Donuts never responded to any of my calls.…
In Julie Jargon and Jesse Newman’s article, “Fresh Ingredients Came Back to Haunt Chipotle”, the authors discuss how Chipotle is phasing their way out of a major decline in their company. Chipotle is a chain currently suffering due to heath safety issues, and because of this, their sales have dramatically fallen. Chipotle was once a leading company as the article notes: “Steve Ellis built Chipotle Mexican Grill Inc. into a restaurant-industry leader by playing offense, brashly touting fresher and more virtuous food than competitors. His company boasted of ‘food with integrity’ and ridiculed rivals for using artificial ingredients” (Jargon, Jessie B6). Chipotle once proudly stressed utilizing fresh ingredients than artificial ones.…
About a year ago, Chipotle was served with a federal grand jury subpoena in connection with a criminal investigation tied to a norovirus incident at a Simi Valley restaurant. The investigation is being conducted by the US attorney’s office for the Central District of California in conjunction with the Food and Drug Administration’s office of criminal investigations. Criminal inquiries related to food and safety outbreaks are uncommon, but there has been more attention paid to them since the FDA Food and Safety Modernization Act was signed into law in 2011. Chipotle’s sales have been shook since E. coli outbreaks occurred in several states. As of December 2016 sales were down by thirty percent from a year earlier.…
1. Sutter Memorial Hospital Volunteer My main responsibility was to assist the technician, nurses, and physicians. I sanitized the room after the patient had been discharged by wiping down all surfaces with disinfecting or bleach wipes, periodically checking on the patients to ensure they are satisfied with care and provide them with anything they need to make their stay more comfortable.…
Most of the time, I identify myself as an average teenage girl. A girl that is not the best at driving and likes to eat a lot of Chick-Fil-A. But then I remind myself that I am not average; I am anything but average. I have already overcome major obstacles in my life that other students my age probably have never even thought about. Being a child of a recovering alcoholic and a victim of foreclosure, I have a different outlook on the world.…
In 2011, Taco Bell was sued by Beasley Allen, a Alabama law firm (Crandall, Parnell, & Spillan, 2013). The allegation against Taco Bell was filed by a disgruntled customer that complained about the beef content in the tacos. Alleging that the filler was greater than the amount of a beef in a taco (Crandall et al., 2013). According to Crandall et al.…
Imagine, walking into your house after a long day school. You take off your shoes as a smell reaches your nose from the oven. Cornbread. You look to the counter and notice a crock pot. This only means one thing; taco soup!…
I never expected working at a fast food restaurant to change my life. When I first applied online, I had a preconceived notion about what my experience at Chipotle would be like. I expected the fast food restaurant to be like any other I had heard about. I would go to work, make food, then go home. In direct contrast, the environment at Chipotle is like nothing I’ve ever experienced, not even in a Christian school.…
When I was in high school I got my first car and every morning before I would leave for school, my mom would always tell me to “drive safe and go straight to school, no stops!” and I would do just that. Unlike any other morning after arriving to school, I decided to find my two friends and leave to go to Chick-fil-a. We had fifteen minutes to get there and back without being late for school. While trying to cross a 4-lane road, I was t-boned by an older lady who was texting while driving. I didn’t see her…
Chipotle: An Examination of the 2015 Food Safety Crisis and the Use of Systems Theory in the Application of Crisis Communication Best Practices (Name of Student) (Name of University) Abstract In the last quarter of 2015, a string of salmonella and E. coli outbreaks plagued the Chipotle restaurant chain, badly damaging the company’s reputation. As a result the company launched a crisis communications campaign to mitigate the damage and regain the public’s trust.…