Surprisingly, there was more disagreement about Taco Bell’s crisis management strategy when responding to the 2011 ‘meat-less’ class action lawsuit from the Beasley Allen Law Firm than I expected. As a result, from the onset of the crisis and Taco Bell’s subsequent response, pundits offered unexpectedly divergent assessments of Taco Bell’s bold strategy. To start, several pundits vigorously disagreed with Taco Bell’s crisis management communication strategy of thanking the plaintiffs for filing the lawsuit and allowing the organization to tell its story to consumers regarding the meat content of their tacos and other menu items. Subsequently, several Public Relations and Crisis Management experts criticized Taco Bell for its playful approach
