Studebaker's Business Model

Improved Essays
Throughout history, businesses success or failure for different reasons. Their different strategies sometimes lead to completely different outcomes. My goal is to explain why Taco Bell as a successful business and a Studebaker as a failure business, analysis the reasons behind it and compare the reasons of why they had different outcomes. Taco Bell is an American chain of fast-food restaurant which serve a variety of Tex-Mexfoods. It is successful because it dominates the fast-food market. according to the data: its stock price continuous to increase from December 1997 to present, from 4.085 to 76.63 on September, 2017.(1) Studebaker was an American wagon and automobile manufacturer. The profit of this company started to decrease: …show more content…
This business model benefit taco bell significantly: Taco Bell company and franchised restau- rants using the new LMS system increased from t,298 to 3,954. Labor costs saved through the use of the LMS system went from $3.51 miUion in 1993 to $16.4 million in 1996.(9) History of Studebaker In 1852, Henry and Clement Studebaker opened a blacksmith shop in Indianan. During Civil War, Studebaker started supply wagons to the U.S Army. In 1902, it launched electric car and officially entered in America’s burgeoning auto industry. In early 1930s, Studebaker encounter Great Depression. By the mid-1950s, the company could not competitive with Big Three with resources and faced with financial troubles. In 1954, it merged with Packard. However, Packard brand dropped in the late 1950s. In December 1963, Studebaker ended production of cars and trucks in America.(10) Reasons why Studebaker was …show more content…
However, the CEOs of Studebaker did not aware of the importance of changing and ignored the needs of innovation when the company’s scale is expanding. Those wrong decisions led the company lack of found to operate and have to merged with Packard, an unreliable company which dropped its brand later. Even after merged with Packard, the CEO did not take action to adjust existing problems in time. What’s make things worse, the CEO did solve more emerging problems of the

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