Taco Bell is one of the most well known "Mexican" fast food restaurants in the country. It wasn't always this way. Struggling to even open a restaurant to being such a popular one is quite an achievement.
The creator of Taco Bell, Glen Bell, didn’t start out with a restaurant known as Taco Bell. He started a business known as Bell’s Drive-In and Taco Tia in 1954. Eight years later he decided to retire from Bell’s Drive-In and sold the restaurant. With the money he made selling the restaurant, he bought a new one in Downey California. He called it Taco Bell. Just two years later in ,1964, Kermit Becky opened the first Taco Bell franchise in Torrance, California. Taco Bell opened its 100th restaurant in 1967. …show more content…
Three years after the100th restaurant opened, over 325 restaurants had opened. Just in those three years. Eight years after that, Bell sold 868 restaurants to the Pepsi Company. Making him an official Pepsi sponsor. In between 1960-1970 the menu mostly stayed the same. Since Taco Bell Became a sponsor of Pepsi, the only new items on the menu were Pepsi drinks. During this time the logo also changed, it was no longer a man sleeping under a sombrero on top of a bell. “ After PepsiCo took over, it quickly came up with a cleaner concept: A bell placed over the company name.” (Jeff Wells, January 22nd