“Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.” (United Nations Industrial Development Organization, n.d.) Corporate social responsibility at TOMS Shoes provide focus on the environmental, social and economic impacts into all facets of its operation and strategy, and responsible in giving and employee’s life (TOMS.com, 2015). This US based shoes making company was created and founded by Blake Mycoskie, an American entrepreneur who traveled to Aregentina and witnessed extreme poverty, the hardships faced by children who growing up without shoes protecting there feets Mycoskie named the brand TOMS after
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TOMS Shoes business model best described as “a self-feeding loop” and additionally portray as a charitable gift that show commitment to corporate social responsibility (Gauthereau, 2013). TOMS Shoes has capture hearts and mind of many customers as a consequence of its well-executed actions and planning strategy, it also redefined the social entrepreneurship and corporate responsibility in our new era. By holding yearly worldwide event “A Day Without Shoes”, this campaign ask each individual to go one day without shoes and to see how it feels to be in these children’s situations, in order to raise public awareness for the millions of children in developing countries who growing up barefoot and the impact a pair shoes can have on a child’s life. As they are facing the soil-transmitted diseases which can puncture the skin through bare feet and wearing shoes can protect them from these disease and cognitive harm. Besides the sight of a bunch of barefoot photos in social media platform and their own website makes an impact on others to encourage them joining this …show more content…
TOMS is mentoring and encouraging the power to change our world to our next generations of leaders. The success of TOMS’ One for One business model and approach emphasizes the importance of building sustainability and has led to continued evolution of its giving efforts (Mazzoni, 2013). Beyond One for One, in the past eight years over 10 million pair of shoes has been donated, children in poor countries have been protected from hookworm with medication and increase the student enrollment after the One for One movement. TOMS has now expanded to production plants in Argrentina, Ethiopia and China (TOMS.com, 2015). TOMS’ different business model and strategy allows it stand out in a crowded marketplace, its business has been built on the ideals of sustainability and social justice. TOMS Shoes is characterized by its charitable activities by having a profitable business model, it has made remarkable profit from consumers in the developed world and give the shoes away to poor for
TOMS Shoes business model best described as “a self-feeding loop” and additionally portray as a charitable gift that show commitment to corporate social responsibility (Gauthereau, 2013). TOMS Shoes has capture hearts and mind of many customers as a consequence of its well-executed actions and planning strategy, it also redefined the social entrepreneurship and corporate responsibility in our new era. By holding yearly worldwide event “A Day Without Shoes”, this campaign ask each individual to go one day without shoes and to see how it feels to be in these children’s situations, in order to raise public awareness for the millions of children in developing countries who growing up barefoot and the impact a pair shoes can have on a child’s life. As they are facing the soil-transmitted diseases which can puncture the skin through bare feet and wearing shoes can protect them from these disease and cognitive harm. Besides the sight of a bunch of barefoot photos in social media platform and their own website makes an impact on others to encourage them joining this …show more content…
TOMS is mentoring and encouraging the power to change our world to our next generations of leaders. The success of TOMS’ One for One business model and approach emphasizes the importance of building sustainability and has led to continued evolution of its giving efforts (Mazzoni, 2013). Beyond One for One, in the past eight years over 10 million pair of shoes has been donated, children in poor countries have been protected from hookworm with medication and increase the student enrollment after the One for One movement. TOMS has now expanded to production plants in Argrentina, Ethiopia and China (TOMS.com, 2015). TOMS’ different business model and strategy allows it stand out in a crowded marketplace, its business has been built on the ideals of sustainability and social justice. TOMS Shoes is characterized by its charitable activities by having a profitable business model, it has made remarkable profit from consumers in the developed world and give the shoes away to poor for