While reading and exploring Ad Age, I came across the article “Why T-Mobile Bought Three Minutes of Ads in Super Bowl LI.” What caught my attention with this article was my interest in the advertisements T-Mobile put together. I usually am not a huge fan of celebrity endorsements, but I found the two commercials with Justin Bieber and Martha Stewart absolutely brilliant. Both commercials included the celebrities in a comical and witty matter that helped to make the commercials both entertaining as well as enjoyable to watch. In my opinion, I think it was smart of T-Mobile to promote their unlimited data plan during the super bowl because, of the amount of people it reached. Buying 30 million dollars in ads is steep for many companies, but I
