Purpose: To sell glasses for people who have vision problems.
Audience: anyone who might have any vision problem, or knows a person who dose have one.
Genre: Television commercial
Context: TV commercials are typically very short and this one is; there are some rules from the FCC that govern the things that can and can’t be shown on TV, but this commercial does not break any of those rules. This commercial met my expectations for what a TV commercial typically is/does.
Analysis:
This commercial is for T-book glasses, a brand of glasses which is better known for helping people with vision problems, specially when reading. The actor of this commercial is a man in his fifties, who is trying to impress a few ladies on the beach. The setting for the commercial is the beach and later in the commercial the store of the company. As the commercial begins, the actor gets out from the water and sees a few ladies that he likes, so he tries to impress them. After he relaxes on the beach blanket. He picks his book to read. Here comes the problem since he has a problem in his vision while reading. It is almost known that when we get …show more content…
The premise of the commercial is that the actor preformed a few physical activities, such as; swimming, running, stretching, and doing push ups. It is specifically an appeal to the credibility that the actor is in great condition and can preform any activity he wish. The T-book glasses are suitable and a great choice for him and any one who has vision problems. Also it shows in the advertisement the t-book glasses can be in different shapes and colors. The use of ethos might also convey the message that wearing T-book glasses make you more wanted and accepted by the