Respondents may at times take the time to think about what answer would be more socially appropriate rather than what their actual answer is. Respondents have a tendency to give social desirability biased answers within shared intersectionalities such as gender, race, ethnicity and sexuality in which can be identified by similar answers within certain demographics that create a pattern. These patterned responses are what respondents think is expected and socially acceptable answers regardless of whether or not they are true (Rubin & Babbie, 2016, p. 142). Rubin & Babbie (2016), further discuss the other common source of error in measurement scales: random error. A random error has no patterned indication and occurs inconsistently. Many factors can cause random error in the data collection process such as misinterpretation of the question, or out of boredom on the behalf of the respondent who may just check any box randomly to get it over
Respondents may at times take the time to think about what answer would be more socially appropriate rather than what their actual answer is. Respondents have a tendency to give social desirability biased answers within shared intersectionalities such as gender, race, ethnicity and sexuality in which can be identified by similar answers within certain demographics that create a pattern. These patterned responses are what respondents think is expected and socially acceptable answers regardless of whether or not they are true (Rubin & Babbie, 2016, p. 142). Rubin & Babbie (2016), further discuss the other common source of error in measurement scales: random error. A random error has no patterned indication and occurs inconsistently. Many factors can cause random error in the data collection process such as misinterpretation of the question, or out of boredom on the behalf of the respondent who may just check any box randomly to get it over