Ici And Nero Case Study Essay

Improved Essays
Answer 1:
a) Tax consideration: In present scenario, ICI is a subsidiary of a stable and established firm and is in a good state with sufficient revenue generation. It has current debt ratio of 40%. ICI would want to leverage the low debt ratio of Nero for further growth and expansion. This merger can also be used as a way of tax benefits for excess cash flows. Acquisition of a loss making firm can be used to save tax on the acquiring firm’s income. b) Diversification: Although diversification helps in reducing the risk to a firm’s income and is normally beneficial to a firm and its’ shareholders in the long run, it cannot be a factor in this case as ICI and Nero both operate in the same industry.
But shareholders can reduce their own risk by diversifying their own portfolio rather than a firm doing it for them if the shareholder genuinely wants to reduce risk in his portfolio.
c) Control: In the current scenario Nero’s management has only 30% control over the company in form of shares. If the merger takes place ICI will be taking control over Nero’s management. But ICI is also willing to retain the management of Nero if they agree to the merger. Although ICI may have less control in
…show more content…
If both firms have certain individual strengths which could be leveraged when combined then Synergy forms the basis of the deal. ICI has restaurants serving Indian and Chinese Cuisines while Nero serves in Italian cuisine and the biggest advantage of Nero is its’ brew pub atmosphere, which upwardly influences prices of food and hence profits for the firm. If we look into the spread of restaurant chains, ICI is present over 200 locations whereas Nero has 8 of its restaurants in Chicago. From this case we come to understand that the as both have fared well in competing with competitors, combined benefits can help them to achieve higher

Related Documents

  • Superior Essays

    CASE WRITE-UP Name: S Jayashree Roll#: 1610038 Section: - Date: 02-02-2017 Case title: Birds Eye and the UK frozen food industry Answer 1. Various reasons for vertical integration are as below- • Develop market potential: During 1950’s and early1960’s, the frozen food industry was in its nascent stage. There was not much infrastructural development nor was there adequate availability of raw material suppliers, distributors or retailers. The company had to create new market for itself by leveraging the available resources at hand. The farmers required help with better farming practices and investments in harvesting equipment.…

    • 969 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Sagittarius Brands Essay

    • 1953 Words
    • 8 Pages

    "This transaction will enable both companies to expand their popular and successful concepts into new and existing markets, while at the same time allowing our franchise and company-owned stores to capitalize on the growing seafood and Mexican segments through multi-branding," explained Powell. "It's a perfect marriage of a company that has pioneered the seafood quick service dining category with restaurants primarily in the south and southeast, and a company that is a pioneer in the Mexican category primarily in the western states. There…

    • 1953 Words
    • 8 Pages
    Improved Essays
  • Great Essays

    By: Lauren A., Jessica P., and Tori L. The following research paper involves what our group has learned about the competition, profit, risk, and evolution of two companies. The companies we researched are Sysco and U.S Foods. Both companies are in the food industry and they are each other’s biggest competitors. We have worked over the past week to gather as much information as possible involving these two companies.…

    • 2264 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    1. Is mercury an appropriate target for AGI? Why or why not? Please clearly cite examples for your reasons. (10 points)…

    • 839 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The key to successful unrelated diversification is identifying an industry which has an identifiable area of growth which can deliver the required profit, where the company has internal capabilities that generate a competitive advantage. Virgin Atlantic’s market entry in the 1980’s was a good example of this as it came about at a time when great customer service was a rare quality in the airline industry. The industry which was instead overwhelmed by cancelled flights, delays and lost baggage. Virgin’s internal capability of providing an excellent customer experience throughout its existing companies offered an advantage that would be hard for competing airlines to reproduce – and therefore potential to charge a price premium for a superior…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    When the company improves its vision, coordination and control of the business, it creates value. That implies making tough decisions that need to be made; for example, reducing employees, or raising fares. Combination benefits. Both companies leveraged cash resources, which increased their purchasing and market power.…

    • 1745 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Cash Merger Case Study

    • 846 Words
    • 4 Pages

    Using a Cash Merger to Acquire Minority Shares If the majority shareholders want to buy the shares of the minority shareholders, but it is not feasible to negotiate a separate transaction with each minority shareholder, the following “cash merger” should be considered: a) the majority shareholder(s) of Target form a new corporation “Newco” to which they contribute their Target shares. b) the majority shareholders arrange for the merger of Target into Newco. In the merger, Newco’s name is change to Target’s name and each share of Target is converted into a fraction of a share of Newco, but only whole shares of Newco are issued.…

    • 846 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Citic Pacific Case Study

    • 713 Words
    • 3 Pages

    Implementations Citic Pacific should acknowledge the need to change its internal controls, primarily the delegation of authorities among the executives. There should always be a check and balance in the performance of duties, and a separation of authorities between the maker and an approver to keep an efficient control. Furthermore, there must be a change with the way the firm pays bonuses. The management should consider revising its remuneration policy because the performance-based of giving incentives is prone to manipulation and does not comply with the goal of achieving long-term objectives. Recommendations…

    • 713 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Myntra Case Study

    • 918 Words
    • 4 Pages

    Reasons behind Flipkart acquiring Myntra The rationale behind mergers and acquisitions is to gain competitive advantage and further speed up the growth of the company in emerging markets where the threat of new entrant is considerably high. The ideas supporting the acquisition in question are summed up below. Greater revenues can be realized when market leaders in related segments combine their business. While Myntra was a market leader in the fashion segment, Flipkart enjoyed similar position in the overall e-commerce sector of India.…

    • 918 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Merging as a company may also be due to the profit shares and dividends, so that they are shared more equally. 4.1 Plc Vs Ltd The shares of a public limited company can be marketed to the public which is the total opposite to a private limited company where the shareholders have to be invited and asked to be shareholders in the business. In a public limited company the minimum number of shareholders is two whereas with a private limited company it is only one. The accounts of a public limited company have to be filled within 6 months of the year end where as private limited company is slightly longer being 9 months. In a private limited company you only need one director but a public limited company it has to be two.…

    • 973 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Denver Furniture Corporation (DFC) is considering a new business proposal that purports to increase the company's sales revenue and efficiency by introducing a new product line. The product line would be a cheaper than their current offerings, which is planned to increase the company's total market share by offering products to a new segment. The price and quality differences are worrying to some of the management because DFC's current branding is based off of good quality products. Also, there's the possibility that the new products, while reaching new customers, will also cause existing customers who would have bought the more expensive option to downgrade. This is known as "cannibalization".…

    • 788 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Business Rivalry Essay

    • 1544 Words
    • 7 Pages

    QUESTION 1 1.The intensity of rivalry among established companies within the industry. This constrain inspects how exceptional the opposition right now is in the commercial centre, which is dictated by the quantity of existing contenders and what each can do. Contention rivalry is high when there are only a couple of organizations similarly offering an item or administration, when the business is developing and when shoppers can without much of a stretch change to a contenders offering for little cost. At the point when contention rivalry is high, promoting and value wars can follow, which can hurt a business' primary concern.…

    • 1544 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Third, the cost of acquiring large leading companies has been increasing and is not always justified by their actual value. As a consequence, it will be difficult for Danaher to continue buying leading firms in each sector in a sustainable manner. Even though Danaher avoids cyclical and volatile industries, the success of its acquisitions is subject to the markets and economic…

    • 769 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Introduction This report is analyzing Marriott International’ merger with Starwood hotels, going through an evaluation of different levels of strategy. Merging is the combination of one or two companies or other business entities into one single entity, to achieve a greater efficiency of scale and productivity. Mergers and acquisitions are usually done to expand a company’s reach, add new segments, or gain more market share. Marriott International is a huge global lodging company, established in 1927 by J. Willard Marriott, the business grew year after year either through adding new hotels or acquiring existing hotel chains.…

    • 1241 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Fiat Case Study

    • 771 Words
    • 4 Pages

    Fiat’s performance after split-up of JV After splitting up with Tata Motors, Fiat has been facing a really tough time in generating a good number of car sales in India despite their vehicles being very good. It has been operating completely on its own with regards to sales, service and marketing. Earlier, Fiat did come close to 25,000 car sales mark but now, it is now struggling to do half on its own after the split-up of JV. In January 2012, it launched upgraded versions of its existing Linea and Punto models followed by the launch of three vehicles in 2014.…

    • 771 Words
    • 4 Pages
    Improved Essays