After making the move from North Liberty, Iowa, to Henderson, Nevada, my then family of four stayed in a small apartment on Green Valley Parkway. We were desperately searching for a house; moreover, we were desperately trying to get out of the apartment. Although I remember little from that time, one memory in particular remains. My family was eating dinner and began hearing a series of loud noises from our next door neighbors. We knew little about them, and became quickly worried at this eruption of what sounded like screaming and domestic abuse. My parents called the police- we did not know what else to do. As expected, it was a case of domestic abuse. This scenario contributed to my lifelong fear of abuse, rape, and basically submission
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The image does not show anyone except for the woman; however, the bottom left corner shows a label for KAFA, the organization that has developed the advertisement. KAFA describes itself as a “feminist, secular, Lebanese, non-profit, non-governmental civil society organization seeking to create a society that is free of social, economic and legal patriarchal structures that discriminate against women” (KAFA). In the most basic of words, this statement uncovers KAFA’s fight for Lebanese women who struggle against the male gender. This identifies with the audience’s belief that women do not deserve to be abused. At the same time, KAFA develops ethos in the audience by not claiming that all men are bad. Instead, the statement clarifies that KAFA is working against discriminative men who exploit women (KAFA). This eliminates defensiveness in the audience and pushes them to believe that they can trust KAFA. The targeted audience is also impressed in knowing the history of the organization, which has been active since 2005 (KAFA). Aside from their verbal and domestic abuse help, they offer help lines and psychological services (KAFA). This reveals the dedication and compassion of KAFA, and shows that they have experience in their profession of helping Lebanese women. The appeal greatly strengthens the audience’s trust in this advertisement, and increases the likeliness that abused women will turn to KAFA when they encounter another abuse
The image does not show anyone except for the woman; however, the bottom left corner shows a label for KAFA, the organization that has developed the advertisement. KAFA describes itself as a “feminist, secular, Lebanese, non-profit, non-governmental civil society organization seeking to create a society that is free of social, economic and legal patriarchal structures that discriminate against women” (KAFA). In the most basic of words, this statement uncovers KAFA’s fight for Lebanese women who struggle against the male gender. This identifies with the audience’s belief that women do not deserve to be abused. At the same time, KAFA develops ethos in the audience by not claiming that all men are bad. Instead, the statement clarifies that KAFA is working against discriminative men who exploit women (KAFA). This eliminates defensiveness in the audience and pushes them to believe that they can trust KAFA. The targeted audience is also impressed in knowing the history of the organization, which has been active since 2005 (KAFA). Aside from their verbal and domestic abuse help, they offer help lines and psychological services (KAFA). This reveals the dedication and compassion of KAFA, and shows that they have experience in their profession of helping Lebanese women. The appeal greatly strengthens the audience’s trust in this advertisement, and increases the likeliness that abused women will turn to KAFA when they encounter another abuse