Modernity And Self Identity Essay

(Lubar & Kingery, 1993), he stated that there is an increasing dependence on objects for survival and comfort whereby in today’s context it could be applied to a various number of things such as clothes. Csikszentmihalyi also talks on the theory where an objects is able to objectify itself by demonstrating owner’s power, objects are able to reveal the continuity of the self through time and lastly whereby objects are able to supply concrete evidence of ones status and position in a social networks as symbols (Lubar & Kingery, 1993). For example by wearing a certain brand, it would forms social bonds or groups based on that brand which thus creates a symbol, Csikszentmihalyi states that the objects owned would represent one’s identity.

2.4 Sociologist Mary Douglas explained that society has the need to acquire forms of goods in order …show more content…
Giddens associates strongly to the choices of what one consumes would reflect on’s image where by it represents who they are and their values (Giddens, …show more content…
What we wear is the front visual representation of us and in most cases it assists individuals in co-ordinating socially with their interactions amongst other individuals, such as with the choice of clothing being as a signifier, we can attest meanings behinds their clothing such as their social roles or profession. By knowing this one can have a clearer picture on how to socially interact with