Essay on Swott Netflix

820 Words Sep 29th, 2012 4 Pages
SWOT Marketing Plan
Using netflix as the organization with products Eco Friendly Disks (EFD). This service will be the basis for your Marketing Plan Paper. Marketing Plan Outline for the general framework of the Marketing Plan.

A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the service. 500 word with references

Founded in 1997 by Reed Hastings and Marc Randolph, Netflix began offering daily DVD rentals to customers via the mail. Seeking to differentiate itself from its competition, Netflix created partnerships with companies selling a complementary good (i.e.) a DVD player (Chiu, Doroudi, Haussler, Khosla and Maltingly, 2007). Netflix therefore offered free rentals with every DVD player
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Netflix’s website boasts many features. Netflix’s CineMatch implements an award-winning algorithm which predicts with consistency the movies an individual would prefer to watch based on rental history, planned future rentals and past movie ratings (

Selection of DVDs
Netflix has a wide and diverse collection of DVDs with more than 100,000 titles, including foreign films and independent films that are usually not carried by other distributors such as films for India’s Bollywood movies. Netflix ships almost 2 million discs daily (
Eco Friendly
The movies are mailed in an envelope as opposed to a plastic case and this same envelope is used to return the movie to Netflix which saves paper and is easier on the environment.

Netflix often has issues providing sufficient copies of new, popular movies which cause customers to be dissatisfied in the company’s ability to satisfy the initial rush for a new movie (Chui et al., 2007).
Another setback is that customers often have to wait for the next movie on their queue to arrive in their mailbox which may often take many days.

Netflix is in a position to expand (Mullaney, 2006). By delivering movies upon payment directly to computers or television the way an e-book can be downloaded seconds after purchasing globally, Netflix could expand its market and increase its

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