Ayse Aybike YILMAZ Strategic Management
About the Company: The Walt Disney Company was founded in as a cartoon studio in 1923. Walter Elias Disney, founder of the Walt Disney Company, was a pioneer in the development of animation as an industry. Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several
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However, the low-cost-corporate-strategy is a benefit for the company. The company can control costs, and still produce quality goods and services. Financial risks have been minimized by sharing initial investment costs with a maximum number of outside participants. 1. It is the largest media and entertainment company in the world. 2. It has become one of the biggest Hollywood studios. 3. Disney Company owns 11 theme parks and several channels. 4. Disney employees 150,000 people. 5. Innovative ideas 6. Global standardization 7. It is among the popular brand names in the world. 8. It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios. 9. Increasing trends in overall revenues and profits. 10. Disney holds US$ 62.497 billion of assets. 11. Popular characters 12. High brand awareness among the people. 13. Differentiation 14. The Walt Disney logo is famous. 15. Walt Disney was ranked 8th in the Top 100 Global Brands.
Corporations always have internal weaknesses. The Walt Disney Company's main weaknesses are the following: A very large work load, often changes in top-management, and high overhead expenditures. The company has 58,000 employees in 1991. This