Swot Groupon Essay

3338 Words Nov 29th, 2012 14 Pages
SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 |

Summary

The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this report: What can or should Groupon do to develop their strategy to maintain competing in the Electronic Commerce industry?

The second page provide a description of the company. It address the following: Groupon was founded by Andrew Mason
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As a part of Groupon stakeholder I would like to find the answer to the following question:

What can or should Groupon do to develop their strategy to maintain competing in the Electronic Commerce industry?

Furthermore, this report included research about the company’s current situation and its problems, followed by the internal and external analysis supported by the SWOT matrix and to conclude this report consist of my personal recommendation.

Current Situation

What is Groupon
Groupon is a website that features reduced product and service through a voucher that are functional at local or national companies. It is an American company that is already develop and spread around the world such as, Europa, Asia and North-America

Beginning of Groupon
The idea for Groupon was created by a great man from Pittsburg named Andrew Mason he is the co-founder and CEO of Groupon.

Mr. Mason philosophy is pretty simple: “ we treat our customers the way we like to be treated. That boils down to a few key things” : to offer stuff we want to do, see, buy and eat at an incredible price with “no BS.” He also stated the vision of Groupon is to help lighten the stress that comes with having too many choices by offering city-dwellers one really cool new thing a day to try. Keeping with the youthful and happy nature of its brand. Furthermore, Groupon has a exclusive place as the leader

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