Swot Analysis Wells Fargo

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In contrast to the manufacturing industry, the service industry is more aimed at the customers directly. Wells Fargo is an American international bank and finance institution that is headquartered in San Francisco, California. It was merged in 1998 with Wells Fargo and Company and Northwest corporation (Wells Fargo,2017). Wells Fargo is among the top four banks in the united states and has 8,700 retail branches and 13, 000 automated teller machines. They also expanded to other countries; 35 countries and has over 70 million customers across the globe (Wells Fargo, 2017).
Their services can be categorized in three sections: community banking, wholesale banking and wealth, retirement and brokerage. Wells Fargo provides services directly to customers

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