In the Nielsen SPECTRA program, I analyzed Wegmans Food market store 97 in Bethlehem, Pennsylvania. I discovered the major competitors of Wegmans are three different Giant Food stores (6336, 6123, and 6313), Sams Club (6536), and Weis Market (144). There is additional moderate competition from BJs Wholesale Club (21), Price Rite (425), Weis Market (186), Valley Farm Market, and Wegmans Food Market (94), but is not included in the reports. The average distance from Wegmans is 2.4 miles. Weis Market is the closest to Wegmans at .6 miles and Sams Club being the furthest at 3.3 miles In the Consumer Trade Area, the excel report gives the total store ACV (all-commodity volume) dollars of the focus store and the major competitors. The total store ACV dollars represent the total annual retail dollar sales for the
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Giant Foods (6336) could acquire $19,671,548 million, Giant Foods (6123) $17,927,260 million, Sams Club $15,472,704 million, Weis Market $13,072,384, and Giants Foods (6313) $11,172,148 million of Wegmans annual ACV. Comparably, the percent dollars at risk to competitor indicates the percent available to Wegmans that is at risk of being redirected to the competitors. This is due to the competitor’s location and layout of their stores. Wegmans percentage dollars at risk to Giant Foods (6336) is 28.6%, Giant Foods (6123) 26.0%, Sams Club 22.5%, Weis Market, 19.0%, and Giant Foods (6313) 16.2%. Giant Foods (6336) has the highest potential of obtaining Wegmans total ACV dollars. Alternatively, the dollars at risk in percentage of the competitor’s ACV puts Wegmans in danger of competitors acting aggressively to potentially increase their own ACV. Giant Foods (6336) dollars at risk is 68.8%, Giant Foods (6123) is 53.0%, Sams Club is 14.7%, Weis Market is 91.4%, and Giant Foods (6313) is 37.4%. Wegmans concern in this area would be Weis Market, Giant Foods store 6336 and
Giant Foods (6336) could acquire $19,671,548 million, Giant Foods (6123) $17,927,260 million, Sams Club $15,472,704 million, Weis Market $13,072,384, and Giants Foods (6313) $11,172,148 million of Wegmans annual ACV. Comparably, the percent dollars at risk to competitor indicates the percent available to Wegmans that is at risk of being redirected to the competitors. This is due to the competitor’s location and layout of their stores. Wegmans percentage dollars at risk to Giant Foods (6336) is 28.6%, Giant Foods (6123) 26.0%, Sams Club 22.5%, Weis Market, 19.0%, and Giant Foods (6313) 16.2%. Giant Foods (6336) has the highest potential of obtaining Wegmans total ACV dollars. Alternatively, the dollars at risk in percentage of the competitor’s ACV puts Wegmans in danger of competitors acting aggressively to potentially increase their own ACV. Giant Foods (6336) dollars at risk is 68.8%, Giant Foods (6123) is 53.0%, Sams Club is 14.7%, Weis Market is 91.4%, and Giant Foods (6313) is 37.4%. Wegmans concern in this area would be Weis Market, Giant Foods store 6336 and