Swot Analysis: The SWOT Analysis Of Google

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Register to read the introduction… It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective (SWOT analysis). The SWOT analysis of Google is as follows:

Strengths Google’s strength is that it offers its customers value with its state of the art technology. Google offers internet users: • Internet search • Web based email • Online office applications • Online calendar • Online task manager • Online contact
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Google’s management believes that, in the near future, most popular soft programs used by businesses would move from local hard drives or intranets to the internet. Many information technology analysts agreed that “cloud computing” could grow to $95 billion market by 2013. Moving software application to the “cloud” offered many potential benefits to corporate users, including reduced software acquisition costs, lower computing support costs, and easier collaboration among employees in different locations. The beta version of Google Apps, launched in 2006 as a free word processing and spreadsheet package for individuals, re-launched in 2008 as a completing product to Microsoft Office. Google Apps hosted on computers in Google’s data centers and included Gmail, a calendar, instant messaging, word processing, spreadsheets, presentation software, and file storage space. Google Apps could be licensed by corporate customers at $50 per user per year. The license fee for Microsoft Office and Outlook package was typically $350 per user per

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