Essay Swot Analysis : The Petsmart Corporation

1500 Words Oct 17th, 2016 6 Pages
This paper goes into great detail of the PetSmart corporation. It explains the background, Strengths, Weaknesses, Opportunities and Threats of the PetSmart. In order to make an informed decision as to where the company is going it is imperative for this report to be updated usually every 6 months in order to stay ahead of the competition.
PetSmart SWOT Analysis
This paper is a detailed report of PetSmart; it includes the company background and SWOT. It will help in making any judgements as far as what needs to be done to help PetSmart become the number one company in its industry.
Company Background Founded in 1986 and 1987 at first it was called Pet Food Warehouse in Arizona by Jim and Janice Dougherty (PetSmart Public Relations , 2016). By 1988 they had a total of seven stores and were helping animal welfare groups, by holding fundraisers and events. In 1989 they changed their name from Pet Food Warehouse to PETsMART and opened the first grooming salons and small pet department (PetSmart Public Relations , 2016). They opened the adoption center and an animal clinic in stores, and soon stock went public, then one year later they opened their 100th store, and began in store training, along with forming the PetSmart Charities. Stores opened in Canada and in 2000 they introduced their vision statement: To provide Total Lifetime Care SM for every pet, every parent, every time—which we do by offering superior products, unmatched services and superb customer service to…

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