SWOT Analysis
Strengths
• The target markets identify increased consumer confidence in the electrical and appliances market identifying an existent ready market. The section provides operational strength for the penetration of the company within these markets. Also, increased acceptance of the products provides the business with an opportunity to integrate some of the popular products in the market together with the inclusion of a new variety of products.
• The markets have increased the popularity of electrical appliances. The situation enhances the penetration of the company’s products within the market. Increased popularity of electrical appliances and equipment has been enhanced through the economic growth in the market, which influences …show more content…
Also, the challenge necessitates the integration of rigorous marketing campaigns, which are identified expensive for a new and growing business.
• Continued emergence of smaller electrical appliance manufacturers within the market increases the level of competition experienced by the business. The development of more stores in the residential area reduces the number of local customers who frequent the shops in the city centers.
• Customer’s perceptions regarding the company and its products
• The market has integrated competitive pricing, which may influence the lowering of the existent prices to attract customers, but lead to the development of losses by the company in the process. Therefore, the existence of competitive pricing provides a major challenge to the business
Operation Plan
Operational facilities
The production processes will be integrated into the region through the development of a plant in Dubai. However, at the initial stages of penetration, the company will outsource to Alva, a neighboring company to limit realized costs.
Operational …show more content…
High competition necessitates the integration of exemplary customer service geared towards influencing the development of a larger customer network. Customer service identifies a vital element for the business as through the provision of viable customer service; the company develops an effective relationship with the customers. Also, through customer service, the business develops the capacity to identify the existent customer needs in the market. The identification of customer needs remains vital in the development of a competitive advantage for the business through the provision of the necessary
Strengths
• The target markets identify increased consumer confidence in the electrical and appliances market identifying an existent ready market. The section provides operational strength for the penetration of the company within these markets. Also, increased acceptance of the products provides the business with an opportunity to integrate some of the popular products in the market together with the inclusion of a new variety of products.
• The markets have increased the popularity of electrical appliances. The situation enhances the penetration of the company’s products within the market. Increased popularity of electrical appliances and equipment has been enhanced through the economic growth in the market, which influences …show more content…
Also, the challenge necessitates the integration of rigorous marketing campaigns, which are identified expensive for a new and growing business.
• Continued emergence of smaller electrical appliance manufacturers within the market increases the level of competition experienced by the business. The development of more stores in the residential area reduces the number of local customers who frequent the shops in the city centers.
• Customer’s perceptions regarding the company and its products
• The market has integrated competitive pricing, which may influence the lowering of the existent prices to attract customers, but lead to the development of losses by the company in the process. Therefore, the existence of competitive pricing provides a major challenge to the business
Operation Plan
Operational facilities
The production processes will be integrated into the region through the development of a plant in Dubai. However, at the initial stages of penetration, the company will outsource to Alva, a neighboring company to limit realized costs.
Operational …show more content…
High competition necessitates the integration of exemplary customer service geared towards influencing the development of a larger customer network. Customer service identifies a vital element for the business as through the provision of viable customer service; the company develops an effective relationship with the customers. Also, through customer service, the business develops the capacity to identify the existent customer needs in the market. The identification of customer needs remains vital in the development of a competitive advantage for the business through the provision of the necessary