Essay Swot Analysis : The Bank Of America

752 Words Oct 6th, 2016 4 Pages
Part D: Internal Analyses

Strengths
Market Recognition
BOA is one of the largest financial institutions in the world; which offers them many opportunities for growth. The bank has a robust brand image in its global market, which is reflected through various awards being conferred on it for its strong and quality operations. For instance, in January 2015, the bank was named as a 2015 Military-friendly Employer by G.I. Jobs magazine, and Bank of America Merrill Lynch was recognized as Structured Products House of the Year (Risk magazine, 2015). Bank of America has been honored both globally and regionally with eight industry awards for transaction banking innovation and excellence by Treasury Management International. Also, Bank of America was recognized as a Top Financial Services Company in the S&P 500 Report, The Banker magazine, and Bloomberg World’s Greenest Bank rankings. Market recognitions in the form of awards showcase the bank 's outstanding performance, as against its peers in specific areas, and will help it gain new businesses easily.
Strong Banking Network
A strong network across the globe helps the bank generate operational efficiencies. BOA is one of the world 's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. As of December 2015, the bank served more than 48 million…

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