Subway was found in the year 1965 by Fred DeLuca and Peter Buck. It was first named as Pete’s Super Submarines and later on was renamed as subway. The first store was opened in Bridgeport in Connecticut. This was started with an amount of $1,000. Subway primarily sells salads and submarine sandwiches called subs. They began franchising in the year 1974.In 1975 they first introduced the classic BMT flagship sandwich and in 1977 the 6-inch sub was introduced. Later on in US they started serving freshly baked bread and first time subway got number one in sub sandwich category. By 1982 they successfully opened 300 restaurants and in six years they opened 2000 restaurants. And from 1993 they started opening restaurants in gas stations, convenience stores, truck stops, and rest areas. In 1996 subway started a website called www.subway.com. ‘Subway is
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As subway does not own its franchises it has less risk when compared to other fast food chains and this helps it to focus on its marketing and to grow its franchise.
‘Marketing and promotional strategies. To attract more customers and to increase customer base subway employed upper level marketing techniques and promotional strategies. The most successful Subway’s promotional offer was to offer foot longs for only $5, which became a new pricing standard of a sub’ .
Partnerships American Heart Associations. Subway has received certificates from organizations that it serves health meal options, which is a great reward and differentiates subway from other fast food restaurants. And this creates a very goodwill in customers .
‘Decision of more beneficial dinners.Subway offers food with a high range of low calorie, fresh and nutritious food, which no other fast food stores provide. In this way subway meets current trend of eating healthier food’ .
‘Second largest fast food eatery networks on the planet by the quantity of outlets. Subway operates 42,070 outlets in 107 countries
As subway does not own its franchises it has less risk when compared to other fast food chains and this helps it to focus on its marketing and to grow its franchise.
‘Marketing and promotional strategies. To attract more customers and to increase customer base subway employed upper level marketing techniques and promotional strategies. The most successful Subway’s promotional offer was to offer foot longs for only $5, which became a new pricing standard of a sub’ .
Partnerships American Heart Associations. Subway has received certificates from organizations that it serves health meal options, which is a great reward and differentiates subway from other fast food restaurants. And this creates a very goodwill in customers .
‘Decision of more beneficial dinners.Subway offers food with a high range of low calorie, fresh and nutritious food, which no other fast food stores provide. In this way subway meets current trend of eating healthier food’ .
‘Second largest fast food eatery networks on the planet by the quantity of outlets. Subway operates 42,070 outlets in 107 countries