1. Introduction
Shanghai Yunda Express Co., Ltd. was founded in 1999 by Nie Tengyun, who is the brother of the founder of Shengtong. Based on the various resources, Yunda extended its market rapidly. Till 2015, the standardised branches were increased to 1450 and franchised stores reached at 1821 with over 40000 sales network. After direct marketing and cooperating experiences, Yunda expanded its business with Japan, Korean, Thailand, United States, Australia, and some European countries. Cooperating (or Franchising) with Steven Freight is a long term strategy to expand New Zealand market.
2. SWOT Analysis of YUNDA in New Zealand (South Island)
2.1 Strength
Christchurch is 3rd largest city in New Zealand which has multiple international air …show more content…
In New Zealand, people spend an average of 8 hours 41 minutes on media devices, which means doing promotion via smart phones, apps will be more efficient than television. There are two famous marketing account in Wechat (one in UK, one in US, both of them doing commercial advertisements with interesting sharing news and information), the average reading for one article is over 140 thousand daily. This is the best way to promote with the end-users. That is the second step in contributing with the brand …show more content…
Conclusions
14 Ps of marketing strategy can help a new company building up its own reputation, brand image and create brand equity. Each item needs to be well designed. The foundation of the marketing strategy is “Who is the target customer”. In Yunda current strategy in European countries and US, it mainly aims at “purchasing overseas” group, then business customers, not only because it needs time and finance to expand market, but also it is lack of confidence to compete with logistic companies like FedEx, UPS, DHL or Kuehne + Nagel. The websites are all Chinese, even no choice of local language.
The strategies it used in other countries cannot be achieved in New Zealand, as New Zealand has its own weakness in individual customer operations. If Yunda cannot gain the business customers in freight, the profits from individual customers cannot balance the cost and savings. Thus, in New Zealand, the target customers in New Zealand must rank like “business customers’ logistics” + “individual customers who purchase
Shanghai Yunda Express Co., Ltd. was founded in 1999 by Nie Tengyun, who is the brother of the founder of Shengtong. Based on the various resources, Yunda extended its market rapidly. Till 2015, the standardised branches were increased to 1450 and franchised stores reached at 1821 with over 40000 sales network. After direct marketing and cooperating experiences, Yunda expanded its business with Japan, Korean, Thailand, United States, Australia, and some European countries. Cooperating (or Franchising) with Steven Freight is a long term strategy to expand New Zealand market.
2. SWOT Analysis of YUNDA in New Zealand (South Island)
2.1 Strength
Christchurch is 3rd largest city in New Zealand which has multiple international air …show more content…
In New Zealand, people spend an average of 8 hours 41 minutes on media devices, which means doing promotion via smart phones, apps will be more efficient than television. There are two famous marketing account in Wechat (one in UK, one in US, both of them doing commercial advertisements with interesting sharing news and information), the average reading for one article is over 140 thousand daily. This is the best way to promote with the end-users. That is the second step in contributing with the brand …show more content…
Conclusions
14 Ps of marketing strategy can help a new company building up its own reputation, brand image and create brand equity. Each item needs to be well designed. The foundation of the marketing strategy is “Who is the target customer”. In Yunda current strategy in European countries and US, it mainly aims at “purchasing overseas” group, then business customers, not only because it needs time and finance to expand market, but also it is lack of confidence to compete with logistic companies like FedEx, UPS, DHL or Kuehne + Nagel. The websites are all Chinese, even no choice of local language.
The strategies it used in other countries cannot be achieved in New Zealand, as New Zealand has its own weakness in individual customer operations. If Yunda cannot gain the business customers in freight, the profits from individual customers cannot balance the cost and savings. Thus, in New Zealand, the target customers in New Zealand must rank like “business customers’ logistics” + “individual customers who purchase