The service provided by Early Miracles, is completely distinct from other nonprofits around the area. Because the employees will have some experience with a family member who was a premature baby and now lives with difficulty learning and heart problems, they will be able to provide their own experience and compassion for these families. Having people who understand their situations serves as a vital strength which the foundation will make known to its publics and possible competitors. Weaknesses
Because the foundation is a first mover, it will be exposed to trial and error. This can add to the expenses of the startup for this service. Therefore, the foundation …show more content…
Instagram –once the foundation has acquired some donors and families seeking their help, they will display (if permitted by the donor/family) images of the donor(s) and the families who were provided service from their employees. Google
Early Miracles will have a website which will provide additional information about what it is they have to offer and how to contact them for further questions. Email
Once the family and donor has expressed an interest in the foundation, they can provide Early Miracles with their first and last name and their email address in order to receive more information. Flyers and Brochures
These flyers and brochures will be available in local health clinics and in Madera Valley Children’s Hospital. This will help inform the public about this foundation.
Instead of relying solely on word-of-mouth, Early Miracles will make its publics aware of its service through Facebook, Instagram, via email, flyers, brochures, and their website.
Methods of marketing research …show more content…
For the first few weeks, Madera Valley Children’s Hospital will have a representative observing the foundation, and then they will meet with Early Miracles to decide an auditing schedule. In addition the founder of Early Miracles will meet with Madera Valley Children’s Hospital once every three months to discuss over any issues and to strengthen their marketing strategies. For the donors they will be allowed to donate in any amount they feel comfortable with. Once they have donated the foundation will have their contact information (if agreed by the individual), and they will be able to communicate with them every fiscal year (November 1 through October 31) if they wish to donate again. Given this the foundation will have some employees who engage with the families and some which will communicate and stay connected with the donors. The donors will be informed of the recognitions available for donors who contribute more than