Swot Analysis: SWOT Analysis Of Accor Hotels

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Strengths
• Present in 92 countries, over 3,700 hotels and almost 500,000 rooms worldwide
Accor hotels can be found around the world. As of June 30th, 1025, AccorHotels operates in 94 countries, 3,7792 hotels and 495,072 rooms. Also, it is the largest hotel operator in Europe, with more than 2,700 hotels and almost 300,000 rooms. (AccorHotels, 2016). The higher coverage of AccorHotels tend to be its strong strength. An Accor’s hotel can be found almost every where in France as it has more than 1,580 hotels. (AccorHotels, 2015). Also, it is the largest hotel operator in Europe.

• Full range of hotel offerings caters to all customer/market segments
Accor caters to every customer segment, from luxury to budget hotels. A diverse brand portfolio,
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It is also one of the leading companies in the mid-scale segment with Novotel, Mercure, Grand Mercure, Adagio, MGallery and Thalassa sea & spa brands; in economy lodging, with All Seasons and ibis brands; and in the budget segment with the ibis budget and hotelF1 chains. Moreover, it recently appears to buy the Fairmonth, Raffles and Swissotel brands. (HVS Global Hospitality Report, 2015). This acquisition now enables AccorHotels to truly present a full range of hotel …show more content…
The group's major competitors, such as Marriott International (Marriott), InterContinental Hotels Group (InterContinental), and Hilton Hotels are larger in terms of their operations. Marriott, in FY2014, had 4,175 hotels worldwide with 714,765 rooms, while InterContinental's network consisted of 4,840 hotels worldwide with 710,295 rooms. (Marriott, 2015) (IHG, 2015). Another competitor of the group, Hilton Hotels, had 4,322 hotels worldwide with 715,062 rooms. (Hilton, 2014). Accor, in contrast, operated only 3,700 hotels with 480,000 rooms around the world. (AccorHotels,

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