EXECUTIVE SUMMARY
A hospital is a health care institution providing patient treatment with specialized staff and equipment. The best-known type of hospital is the general hospital, which has an emergency department. A district hospital typically is the major health care facility in its region, with large numbers of beds for intensive care and long-term care. We are establising a hospital where we provided all the facilities to the children’s and their parents. EHSAAS, a children hospital where the children can come without any hesitation and sacredness because we give them extra activities games, play area like McDonald’s and cartoons on TV, and EHSAAS hospital give extra facilities and incentives to their parents and facilitate them. …show more content…
- Control and reduce the cost of providing care.
Grow responsibly and provide access to every child who needs us.
CURRENT MARKETING SITUATION
Our hospital is new in market and we are using lastest technologies and providing best services to the customer in very reasonable prices and no existing hospital is providing this kind of services in this minimum prices.
SWOT ANALYSIS
- STRENGTH
- Experienced physician: This hospital has one of the best child specialist and physician.
- Resources: This hospital have resources like lab, private rooms, genral wards etc.
- Location: This hospital is located at _____ near Shahra e Faisal which is easily reachable and convincible for people living in Karachi.
- Trained and adequate staff: This hospital has trained and adequate staff to provide best care and service to the patients.
- Infrastructure: The design of the building of hospital has never been used by any other hospital yet.
- Reasonable pricing: Best medical treatment is provided to the patients in very low …show more content…
It is easyili affordable by these 3 classes.
- BENIFITS: We are giving the best quality of services to our patients in very reasonable prices, we don't compromise when it's about quality.
- USER STATUS: It is for first-time users because we are new in the market.
MARKETING MIX (4 P's)
PRODUCT:
We are providing services. Our hospital name is Ehsaas children hospital. We are providing quality healthcare servives with latest technologies and equipments. The animated design, costume for doctors has never been used by any other hospital. We provide comfortable environment for children so that they dont get scared of hospitals anymore.
PRICE:
Company pricing strategy is “market penetration” because its a non-profitable organization. We have set the prices according to the social class of the consumer. And the prices are:
OPD charges: 400-800 but we will give 20% discount to the lower class.
Private Room: 1500 to 2500 per day and 30% discount for lower classs.
Blood test: 300 to 900 and 20% discount for lower class.
MRI AND CT scan: For lower class RS 2500 and for middle and uper class RS 5000 to
A hospital is a health care institution providing patient treatment with specialized staff and equipment. The best-known type of hospital is the general hospital, which has an emergency department. A district hospital typically is the major health care facility in its region, with large numbers of beds for intensive care and long-term care. We are establising a hospital where we provided all the facilities to the children’s and their parents. EHSAAS, a children hospital where the children can come without any hesitation and sacredness because we give them extra activities games, play area like McDonald’s and cartoons on TV, and EHSAAS hospital give extra facilities and incentives to their parents and facilitate them. …show more content…
- Control and reduce the cost of providing care.
Grow responsibly and provide access to every child who needs us.
CURRENT MARKETING SITUATION
Our hospital is new in market and we are using lastest technologies and providing best services to the customer in very reasonable prices and no existing hospital is providing this kind of services in this minimum prices.
SWOT ANALYSIS
- STRENGTH
- Experienced physician: This hospital has one of the best child specialist and physician.
- Resources: This hospital have resources like lab, private rooms, genral wards etc.
- Location: This hospital is located at _____ near Shahra e Faisal which is easily reachable and convincible for people living in Karachi.
- Trained and adequate staff: This hospital has trained and adequate staff to provide best care and service to the patients.
- Infrastructure: The design of the building of hospital has never been used by any other hospital yet.
- Reasonable pricing: Best medical treatment is provided to the patients in very low …show more content…
It is easyili affordable by these 3 classes.
- BENIFITS: We are giving the best quality of services to our patients in very reasonable prices, we don't compromise when it's about quality.
- USER STATUS: It is for first-time users because we are new in the market.
MARKETING MIX (4 P's)
PRODUCT:
We are providing services. Our hospital name is Ehsaas children hospital. We are providing quality healthcare servives with latest technologies and equipments. The animated design, costume for doctors has never been used by any other hospital. We provide comfortable environment for children so that they dont get scared of hospitals anymore.
PRICE:
Company pricing strategy is “market penetration” because its a non-profitable organization. We have set the prices according to the social class of the consumer. And the prices are:
OPD charges: 400-800 but we will give 20% discount to the lower class.
Private Room: 1500 to 2500 per day and 30% discount for lower classs.
Blood test: 300 to 900 and 20% discount for lower class.
MRI AND CT scan: For lower class RS 2500 and for middle and uper class RS 5000 to