SWOT Analysis Of KFIL: External And Internal Characteristics

Decent Essays
In our Management & Organizational Behavior course, we have learned how to successfully conduct a SWOT analysis. A SWOT analysis analyzes the external and internal environment. The strengths and the weaknesses of a SWOT analysis pertain to the internal factors, while the opportunities and threats assess the external factors. KFIL’s current competitors in the market are Sathavahana Isp, Tata Metaliks, and Srikalahasthi Pipes. There are many attributes that set KFIL apart from its competitors that will be discussed in an overview of the company’s SWOT analysis.
One of KFIL’s main strengths is the quality of the pig iron that the company produces. The company documents its work practices to ensure that the production of its pig iron is made with
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Essentially, pig iron is comprised of coke, iron ore, and limestone. The company’s facilities are in close proximity to iron ore deposits. It’s location near the iron reserves contributes to its mission of becoming the lowest cost, quality pig iron manufacturer in the pig iron industry. Another component of KFIL’s strategic location is its access to the local university students. It’s location allows it to reach skilled students from the local university to work in its facilities. Currently in the pig iron industry, there are some inefficiencies in employee productivity. KFIL prides itself on valuing its employees. In contrast to the industry, the company makes sure that they emphasize the value of their employees with training and development programs, rewards and recognition, and creating a safe working environment with accountability. When employees feel valued, they are more productive while working. KFIL is committed to not only serving its customers to the best of its capability, but also making sure that its employees are being treated with respect. KFIL has remained a leader in the market due to the strengths of the company and the market. It has an established brand for the products it provides to its customers because of its quality. With the robust iron supply in India, KFIL can supply steel at a cheaper rate than other international companies due its access to iron …show more content…
One of the raw materials that is mainly consumed by KFIL is called coke, which is imported from China and Japan. In addition to coke being the most important raw material used for pig iron, there is also a high coke consumption in preheating the blast furnaces prior to creating the pig iron. With its heavy reliance on this raw material, it causes KFIL to have high production costs. The cost of the finished pig iron is high due to all of the materials and labor used to create the product. With limited technology, KFIL struggles to continuously satisfy customer expectations that are constantly changing. Currently, KFIL does not have any facilities in the eastern region of India. As the pig iron industry in India begins to increase, KFIL will need to expand its operations to remain a market leader. In comparison to its competitors, KFIL does not have as much liquidity as its competitors and this reflects the state of its current assets. Even though KFIL has a few weaknesses, there is room for improvement. KFIL can exploit opportunities that may present itself in the

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