The manufacturer of the chosen brand usually determines product, pricing and promotion. Unilever has been very successful in maintaining affordable pricing strategy and promotion through advertisement
Pricing- Lynx price is targeted for young adult. The price strategy adopted by Unilever to create Lynx price as on price-demand relationship of the customer and value derived from the product, which majority see as attraction to female and masculinity.
In the long term, development of a new range of lynx product including shaving cream, cologne for the older generation, which forms a complete male grooming product, price could be in 2 tier one to cater for their current target and premium price for older generations. Consideration should be for …show more content…
Lynx launched its Lynx effect with music star. Number 1 in interactive marketing connecting to its customer through its own dedicated website, social media, games and mobile application Sales offer such as buy one get one free during festive period. Lynx sponsors youth festivals and gives its customers opportunity to share experiences with some of the brand ambassador (e.g.multichannel campaign in more than 60 countries to launch a range of Apollo deorants, shampoo and shower gel whidh included a competition to win a place on space flight, this resulted in more than 1million entrants). Controversial adverts on seduction will not be acceptable in some ethnic group, hence the ability to adapt to the ethnic customer base is …show more content…
Improving income of small scale retailers in the distribution channels especially in the rural areas. Creating value chain driven brand with very good innovations by partnering with entrepreneurs. The extension of the Lynx product to shaving/face cream and cologne in order to provide a full range of male grooming products. There is a demand for body shaving products for men but not readily available and Gillette is weak on this. Unilever’s strategic investment choices such as improved product variety, improved on-shelf availability and investment in supply chain will affect the long-term growth and profits of their business. A brand which attracts youth, should be encouraged for generational use (i.e. advertisement could portray a young rugby player in his teens, becoming a young adult mentored by the older generation) New areas of creativity could be explored to also target social sub-cultures and ethnic groups taking advantage of their well established global presence. Opportunity could be to explore use in gyms or hotel chains. Increasing their presence in ethnic multi-cultural markets will help realise incremental sales. Unilever’s introduction of Dove Men has to some extent addressed the mid age range product such as shave cream to compete with
Pricing- Lynx price is targeted for young adult. The price strategy adopted by Unilever to create Lynx price as on price-demand relationship of the customer and value derived from the product, which majority see as attraction to female and masculinity.
In the long term, development of a new range of lynx product including shaving cream, cologne for the older generation, which forms a complete male grooming product, price could be in 2 tier one to cater for their current target and premium price for older generations. Consideration should be for …show more content…
Lynx launched its Lynx effect with music star. Number 1 in interactive marketing connecting to its customer through its own dedicated website, social media, games and mobile application Sales offer such as buy one get one free during festive period. Lynx sponsors youth festivals and gives its customers opportunity to share experiences with some of the brand ambassador (e.g.multichannel campaign in more than 60 countries to launch a range of Apollo deorants, shampoo and shower gel whidh included a competition to win a place on space flight, this resulted in more than 1million entrants). Controversial adverts on seduction will not be acceptable in some ethnic group, hence the ability to adapt to the ethnic customer base is …show more content…
Improving income of small scale retailers in the distribution channels especially in the rural areas. Creating value chain driven brand with very good innovations by partnering with entrepreneurs. The extension of the Lynx product to shaving/face cream and cologne in order to provide a full range of male grooming products. There is a demand for body shaving products for men but not readily available and Gillette is weak on this. Unilever’s strategic investment choices such as improved product variety, improved on-shelf availability and investment in supply chain will affect the long-term growth and profits of their business. A brand which attracts youth, should be encouraged for generational use (i.e. advertisement could portray a young rugby player in his teens, becoming a young adult mentored by the older generation) New areas of creativity could be explored to also target social sub-cultures and ethnic groups taking advantage of their well established global presence. Opportunity could be to explore use in gyms or hotel chains. Increasing their presence in ethnic multi-cultural markets will help realise incremental sales. Unilever’s introduction of Dove Men has to some extent addressed the mid age range product such as shave cream to compete with