TOMS Shoes is the product that interests me, I am choosing this product is because the company’s promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. As of September 2010 TOMS has given over 1 million pair of new shoes to children in need, which manufacture and donations costs close to $4 million. For the strengths in SWOT analysis, this company is influencing and also growing do good trend around the world. Its product material all customisable with lots of fabric choice for each shoe style. Next, for the weaknesses; the brand awareness, which lack of advertisement, mainly through word of mouth. Also potentially harmful to businesses in area receiving donations. For the opportunities in SWOT analysis, potential market size is large, more people becoming active in such social causes and TOMS is one of the front runner of trend for for-profit businesses. Lastly, in threats, there are more established competition with greater media exposure while TOMS Shoes is lacking of such exposure.
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As mentioned earlier, the goals of TOMS Shoes is to donate shoes to children in need around the world, even it is successfully living out this goal, there is still more to be achieve. Another important objective of any business is its social responsibility. Since TOMS entire mission is socially and ethically driven, we gonna use these as a marketing technique to ensure the business is sustainable in the
As mentioned earlier, the goals of TOMS Shoes is to donate shoes to children in need around the world, even it is successfully living out this goal, there is still more to be achieve. Another important objective of any business is its social responsibility. Since TOMS entire mission is socially and ethically driven, we gonna use these as a marketing technique to ensure the business is sustainable in the