Executive Summary (Tania Amanda Wibowo 44120966)
This report is the marketing plan for Swisse kids fish oil in Australia for the year 2016
The purpose of this marketing plan is to outline the complete marketing strategy for Swisse kids fish oil, which is a vitamin company based in Melbourne that manufactures, supplies and distributes vitamins and supplements.
In Australia, the movement towards creating and maintaining a healthy lifestyle is on the rise. Healthy lifestyle should be implemented in young ages. An increase in healthy lifestyle means an increase in the demand of healthy products.
Corporate Vision: to make people’s wellness becoming reality
Mission statement: to form a healthier and happier millions of people within a worldwide range
This marketing plan builds on the theme “Swisse kids fish oil candy”. The advantageous of fish oil on kids, which are made from natural ingredients and contains omega-3 fatty acid with a proof of an increase in brain development. The main …show more content…
To improve stakeholder relations and internal communications.
The brand is primarily aimed at:
• Kids age 1-12
The marketing mix strategy will consist of the following
- Product: Swisse kids fish oil candy is a fruit base supplement for kids. the available flavours are tropical fruit and very berry fruit.
- Price: Prices range from $19.99 for 50 tablets, $23.99 for 75 tablets, and $35.99 for 150 tablets.
- Place: The selection of distribution channels includes Chemist Warehouse, online website, Coles, and Woolworths.
- Promotion: Swisse kids fish oil candy will focus on advertising the product. Various media channels including TV, Newspapers, Social media, and physical billboard will be used.
The proposed campaign will span from January to December. Responsibility for implementing the media plan will be in the hands of the management of Swisse Kids Fish Oil Candy.
The campaign will be evaluated via focus groups and online monitoring.
Introduction (Tania Amanda Wibowo
This report is the marketing plan for Swisse kids fish oil in Australia for the year 2016
The purpose of this marketing plan is to outline the complete marketing strategy for Swisse kids fish oil, which is a vitamin company based in Melbourne that manufactures, supplies and distributes vitamins and supplements.
In Australia, the movement towards creating and maintaining a healthy lifestyle is on the rise. Healthy lifestyle should be implemented in young ages. An increase in healthy lifestyle means an increase in the demand of healthy products.
Corporate Vision: to make people’s wellness becoming reality
Mission statement: to form a healthier and happier millions of people within a worldwide range
This marketing plan builds on the theme “Swisse kids fish oil candy”. The advantageous of fish oil on kids, which are made from natural ingredients and contains omega-3 fatty acid with a proof of an increase in brain development. The main …show more content…
To improve stakeholder relations and internal communications.
The brand is primarily aimed at:
• Kids age 1-12
The marketing mix strategy will consist of the following
- Product: Swisse kids fish oil candy is a fruit base supplement for kids. the available flavours are tropical fruit and very berry fruit.
- Price: Prices range from $19.99 for 50 tablets, $23.99 for 75 tablets, and $35.99 for 150 tablets.
- Place: The selection of distribution channels includes Chemist Warehouse, online website, Coles, and Woolworths.
- Promotion: Swisse kids fish oil candy will focus on advertising the product. Various media channels including TV, Newspapers, Social media, and physical billboard will be used.
The proposed campaign will span from January to December. Responsibility for implementing the media plan will be in the hands of the management of Swisse Kids Fish Oil Candy.
The campaign will be evaluated via focus groups and online monitoring.
Introduction (Tania Amanda Wibowo