Swot Analysis Of Starbucks Swot Analysis Essay

959 Words May 17th, 2015 4 Pages
Identifying Gaps

With so many companies striving for the same goals & objectives and competition being at an all-time high, it is important for organizations to conduct SWOT analysis & HR analysis to identify strengths, weaknesses, opportunities and threats as well as gaps and areas for improvement. Identifying organizational gaps allows companies to focus on areas that they need to improve on in the future in order grow and sustain a competitive advantage. SWOT analysis is a great tool for identifying risk and rewards. Gap analysis is the foundation for an organization HR strategy. It allows business leaders to make decisions about staffing and budgets by pinpointing gaps and challenges within the business strategy. Finally, using a SWOT analysis can make an organization competitive by allowing executives to focus on the bigger strategic activities.
Starbucks Swot Analysis
Starbucks Swot Analysis consist of the following key components. Starbucks has positioned themselves very well as the industry leader. Their strengths consists of being the leader in coffee, strong brand awareness, high brand equity, operates in over 66 countries, loyal customer base and the fact that they have a strong financial backing. Starbucks weaknesses consist of following high operating expenses, expensive product compared to competitors and lack of internal focus. Opportunities at Starbucks consist of offering new food products, opportunity to co-branding through grocery stores and local…

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