Essay on Swot Analysis Of St. Mark 's Hospital

985 Words Nov 23rd, 2015 4 Pages
SWOT analysis is a strategic tool used by management to determine an organization’s strengths, weaknesses, opportunities, and threats in order to create future plans or resolve problems. It provides an opportunity for internal and external brainstorming. SWOT analysis is one of the most commonly used tool in strategic analysis and other evaluative studies (Al-Araki, 2013). The analysis is most effective if a specific goal is determined prior to attempting to begin the process. As such, St. Mark’s Hospital identified three goals to achieve for the next fiscal year in strategic planning and organizational development are: 1) utilize social media to its fullest potential, 2) continue to optimize the Epic electronic medical record (EMR), and 3) retain current employees and attract new employees. The purpose of this paper is to perform a SWOT analysis of St. Mark’s Hospital while keeping in mind the identified goals and to define the organizations’ competencies and competitive advantages.
In this stage of internal analysis, the organization’s positive features and dynamics are determined. Accordingly, 1) to address the goal to utilize social media, the new Marketing Director has re-energized the department and increased various social media involvement through innovative ideas. As well as, proven her ability to attract individuals and families to a variety of St. Mark’s Hospital sponsored activities. 2) To retain and attract employees, several initiatives took place: a…

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