One of the major things in marketing is to design the marketing strategies to recognize customer differences and present the offering in relation to the product to the differences consumers by taking into account the consumers behavioral factors in the context of the consumers’ perception, attitudes, requirements, preferences and decision making. Segment identification
Sprite sugar free offers the same refreshing taste of sprite but without the calories or sugar. Sprite sugar free will be marketed with main focus on the consumers who not only want to drink mixture of water and carbonation but also prefer to gain some energy revitalization of physical and mental health therefore it will be marketed as carbonated energy drink for the people …show more content…
Because of this, businesses break the market down in to segments which are so important for business to aim at their specific target market.
The target market needs to be identified. The target market is the current/ potential customers with similar characteristics. In this market, sprite sugar free competes with other products such as Fanta, soda based on its market segmentation in four key areas: Demographic, Geographic, psychographic and behavioral.
Demographic segmentation
It is the division of the market into groups based on demographic variables such as age, gender, family size, income, education. Sprite sugar free main focus on people with age range 12- 35 because research reveals that people with this range are one of the major consumer groups of drinks but marketing will also be carried out with target on elder with the main aim to make the sprite sugar free a product for all.
Sprite sugar free introduce its economy pack and that’s how the focus family and groups. And also sprite sugar free segments different income levels by packing. For middle people it has small nonreturnable bottle for Rs.70 & Rs.120 and for higher class it has planning to introduce the sprite sugar free tin.
Geographic …show more content…
The market is divided by location because it is assumed that the people who live in the same area will probably have similar needs and wants. If we consider about the climate changes in sprite sugar free marketing, main idea is to serve it cold, so we that they focus on hot areas of the world. Locally sprite sugar free segments more in urban and suburban areas compare to rural areas.
Psychographic segmentation
All psychographic variables the social class, life style, occupation, level of education and personality sprite sugar free segment everyone.
Behavioral segmentation
Divides buyers into segments based on their knowledge, attitudes, uses or response to a product. Sprite sugar free marketing will be performed in response to consumer behavior and taking in to account the trends in particular events and season by effective marketing more customers can be attracted and in the events such as sports events by sponsoring and players more people can be attracted.
Sprite sugar free market
Sprite sugar free offers the same refreshing taste of sprite but without the calories or sugar. Sprite sugar free will be marketed with main focus on the consumers who not only want to drink mixture of water and carbonation but also prefer to gain some energy revitalization of physical and mental health therefore it will be marketed as carbonated energy drink for the people …show more content…
Because of this, businesses break the market down in to segments which are so important for business to aim at their specific target market.
The target market needs to be identified. The target market is the current/ potential customers with similar characteristics. In this market, sprite sugar free competes with other products such as Fanta, soda based on its market segmentation in four key areas: Demographic, Geographic, psychographic and behavioral.
Demographic segmentation
It is the division of the market into groups based on demographic variables such as age, gender, family size, income, education. Sprite sugar free main focus on people with age range 12- 35 because research reveals that people with this range are one of the major consumer groups of drinks but marketing will also be carried out with target on elder with the main aim to make the sprite sugar free a product for all.
Sprite sugar free introduce its economy pack and that’s how the focus family and groups. And also sprite sugar free segments different income levels by packing. For middle people it has small nonreturnable bottle for Rs.70 & Rs.120 and for higher class it has planning to introduce the sprite sugar free tin.
Geographic …show more content…
The market is divided by location because it is assumed that the people who live in the same area will probably have similar needs and wants. If we consider about the climate changes in sprite sugar free marketing, main idea is to serve it cold, so we that they focus on hot areas of the world. Locally sprite sugar free segments more in urban and suburban areas compare to rural areas.
Psychographic segmentation
All psychographic variables the social class, life style, occupation, level of education and personality sprite sugar free segment everyone.
Behavioral segmentation
Divides buyers into segments based on their knowledge, attitudes, uses or response to a product. Sprite sugar free marketing will be performed in response to consumer behavior and taking in to account the trends in particular events and season by effective marketing more customers can be attracted and in the events such as sports events by sponsoring and players more people can be attracted.
Sprite sugar free market