Swot Analysis Of Sports Shoes

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People wear sport shoes (athletic shoes), one of the most comfortable footwear available in the shoe industry, for a better experience when they are running or doing outdoor activities. In fact, there is a high demand for the sport shoe market as there are more runners who are buying sports shoes according to Running USA’s latest report (Runnersworld). Primarily, sports shoes are essential for people who are actively involved in fitness or sports. These consumers are interested in well-known brands that offer higher quality shoes and are willing to pay a higher price if they find the product suitable. The top 5 sports shoe competitors in the market are as follows: Nike, Adidas, New Balance, Skechers, and Asics (Top 15 in the Athletic Footwear …show more content…
Their market capitalization of Skechers is $3.56 billion with P/E of 12.94 and EPS of 1.72. Compared to other running shoe brands, Skechers are comparatively cheaper with lower prices. Their GO RUN, Go Walk, Go Train series are the most popular styles in casual walking and running as they are lightweight (The Sneaker-style Craze Sweeping the Nation). Sport shoes have a number of features that set them apart from other brands as they use memory foam to provide comfort for the insole with its impressive traction. Skechers are known for their Ortholite sockliner which helps eliminate bacteria and odor and reduce accumulation of moisture …show more content…
Adidas has resurged from its running shoes, an increase of 21% in sales in the most recent quarter than the previous year, that have buzzed customers as Under Armor’s net revenue for 2nd quarter grew 58% in a single year from popularity in the basketball shoe market following their endorsement from Stephen Curry. In comparison, Nike Inc. is showing signs of decline as their shares are down over 12% on the year. As of last year January, their stocks were valued at $60.10, and now at an all time low for the year $51.10. Meanwhile, Nike’s competitor Adidas and Under Armor’s are gaining share as their shares rose far more during the Olympics. Adidas currently has a Strong Buy thanks to its impressive earnings released data as in the most recent quarter they outperformed the consensus estimate of 43 cents per share to a EPS of 82 cents per share and is seen as a prospective option to invest

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