Swot Analysis Of Sports Market

4474 Words 18 Pages
Register to read the introduction… This will be the Cyberjaya market consisting of those individuals and couples seeking to live and work in that area. As a trainer himself, Mr. Derek deals with the very issues that his clients do, thus providing insight and opportunities to better assist his clients.
The sports industry has been steadily growing over the past twenty years. The percentage of the population over the age of 30 is at an all-time high of 40% and is growing at an average rate of 4% each year. In certain parts of the country like Kuala Lumpur, which has a high concentration of sports communities, the growth rate is about 9% and accounts for 6.9 trillion dollars each year.
The sports industry consists of thousands of people wanting to actively participate in sports and feel better.
REVA SPORTS believes that the greatest threat at the moment is in new entrants to the market who will want to capitalize on this high growth industry. The most likely entrants will be new, small sports companies with fewer than ten employees. However, the one major advantage REVA SPORTS has is its exclusive rights be in Bandar Baru area. However, due to the high number of competitors and the overall low profitability of each firm, competition is quite
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These companies affect us most because of their higher capitalization or geographical proximity.

5.6 Market Segmentation
REVA SPORTS will be concentrating exclusively on the sports market segment. This means the company will be focused on buying and selling sports equipment to those seeking to live and work in the Kuala Lumpur area. This market segment has special needs and is almost always looking to find training services in specially constructed communities that serve those special needs such as medical, dining, entertainment, shopping, and other such facilities. Being the dominant service provider for the new Bandar Baru sports community will allow REVA SPORTS to fulfill those needs.

The market analysis table and graph which follows shows the number of potential sports service seekers that move into the Kuala Lumpur area each year. We have also included a small number of other clients that may wish to use our services despite our strong market segment focus.

MARKET ANALYSIS

| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Growth | CAGR | Potential Customers | 24,000 | 25,920 | 27,994 | 30,234 | 32,653 | 8% | 8.00%

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