1. Motto: Every revolution needs a soundtrack
2. Skullcandy mission statement - To create the most notorious headphones infused by a inspired-team and advanced technology they work hard and play harder with their intelligent employees.
3. Segmentation: Demographics: Ages 13-25, male, middle class
PARK CITY UTAH - Turned primarily into a ski resort town because of the rise of skiing and snowboarding, Over 3,000,000 visitors (mostly tourist), SKI AND SNOWBOARD - 6.1 million snowboarders (58% 12-24, 12 to 15 million skiers (average age 36), 41% skiers Female, 59% Male, 33% snowboarders Female, 67% Male, One common trend is the MONEY that this demographic has - Ski: 48% of families with incomes of $100,000+, Snowboard: 45% of families with incomes …show more content…
Sponsors professional athletes in snowboarding, skiing, skateboarding, wakeboarding, motocross, and the biking communities. They have also released a wide range of NBA color themes, and are sponsoring several NBA teams.
13. Social responsibility - supporting Boarding for Breast Cancer (B4BC), a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer. Skullcandy announced their 2007 donation of $36,723.80 at the 2008 Snow Sports Industries America (SIA) Snow Show, making their contribution the largest one-time donation the organization has yet to receive. Skullcandy donates 5% of all pink products sold to support the organization’s efforts.
14. PARTNERSHIPS - They worked in partnership with Jay-Z to design Roc Nation Aviator headphones, advertised mainly by UK singer Rita Ora and also produced two designs of Skullcrushers featuring rapper Snoop Dogg themed designs. Skullcandy collaborated with Metallica in conjunction with the band's ninth album release, Death Magnetic, released two variants of limited edition themed headphones (hesh and low rider model) and a card with an access code to legally download the album from a website developed by the band's label, Warner Brothers. Skullcandy partnered with iconic Australian fashion brand MINKPINK, created a limited edition headphone for women determined to offer the market something new and different, the team takes influence and inspiration from high-end designers, current trends, street styling and vintage pieces, working hard to produce fresh and flattering garments full of signature MINKPINK personality. Women are able to hear 10x the low frequency sounds that men can at low
2. Skullcandy mission statement - To create the most notorious headphones infused by a inspired-team and advanced technology they work hard and play harder with their intelligent employees.
3. Segmentation: Demographics: Ages 13-25, male, middle class
PARK CITY UTAH - Turned primarily into a ski resort town because of the rise of skiing and snowboarding, Over 3,000,000 visitors (mostly tourist), SKI AND SNOWBOARD - 6.1 million snowboarders (58% 12-24, 12 to 15 million skiers (average age 36), 41% skiers Female, 59% Male, 33% snowboarders Female, 67% Male, One common trend is the MONEY that this demographic has - Ski: 48% of families with incomes of $100,000+, Snowboard: 45% of families with incomes …show more content…
Sponsors professional athletes in snowboarding, skiing, skateboarding, wakeboarding, motocross, and the biking communities. They have also released a wide range of NBA color themes, and are sponsoring several NBA teams.
13. Social responsibility - supporting Boarding for Breast Cancer (B4BC), a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer. Skullcandy announced their 2007 donation of $36,723.80 at the 2008 Snow Sports Industries America (SIA) Snow Show, making their contribution the largest one-time donation the organization has yet to receive. Skullcandy donates 5% of all pink products sold to support the organization’s efforts.
14. PARTNERSHIPS - They worked in partnership with Jay-Z to design Roc Nation Aviator headphones, advertised mainly by UK singer Rita Ora and also produced two designs of Skullcrushers featuring rapper Snoop Dogg themed designs. Skullcandy collaborated with Metallica in conjunction with the band's ninth album release, Death Magnetic, released two variants of limited edition themed headphones (hesh and low rider model) and a card with an access code to legally download the album from a website developed by the band's label, Warner Brothers. Skullcandy partnered with iconic Australian fashion brand MINKPINK, created a limited edition headphone for women determined to offer the market something new and different, the team takes influence and inspiration from high-end designers, current trends, street styling and vintage pieces, working hard to produce fresh and flattering garments full of signature MINKPINK personality. Women are able to hear 10x the low frequency sounds that men can at low