Essay about Swot Analysis Of Sears Holding Company

1380 Words Nov 14th, 2016 6 Pages
Sears Case Study
Sears Holding Company is one of the largest corporate real estate organizations in the world, with a portfolio of retail locations that is second to none. Together with retailers, brokers and investors, they aim to deliver a solution that offers the greatest benefit to its target customers.
Position - Products - Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard – among the most trusted and preferred brands in the U.S. The company is the nation 's largest provider of home services, with more than 14 million service and installation calls made annually. They offer merchandise in their large department stores with every product imaginable including mens’ and women’s clothing, furniture, appliances, fragrance, cosmetics, designer brand’s, kitchen and bath, and much more.
Background - Positioning
The President of Sears Ron Boire should strategize several of the challenges the company’s face within the current market economy. The company has long held its heritage to the Railroad Tycoons that originally set up small retail operations, and later were bought and transformed into what is now one of the country’s largest retail operations. The only thing that is getting in the way of them achieving the desired…

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