1. Product:
Rawayat will feature a diverse range of clothing that adhere to make traditional cloths in modern style. Rawayat will market all types of traditional clothing in Pakistan for women Included below is a full list of our featured items:
• Sindhi,
• Balochi,
• Punjabi
• And Pathani.
In case of any defect we replace the dress, we also offer home delivery service and if the customer is not satisfied with it we surely replace it.
2. Price:
Our products are available at fixed cost to the consumers. Each dress is between PRS3000-10000. Because the concept of Rawayat is to provide its products at a reasonable price to its customers, it follows that customers find its prices quite affordable.
3. Place:
When considering a location for Rawayat, as an online store, we must address our online and physical locations of business. Our physical location will have to …show more content…
Market Segmentation:
When we talk about traditional clothes then our mind strike about the high prices but we are providing traditional dresses at low cost starting from Rs.3000 to Rs10000, so we will make the market segments which commonly offers to the middle, upper middle and the elite class of the society.
Rawayat is focused on selling to consumers (B2C).
Target Market profile for Rawayat:
1. Women aged 20– 40 (demographics)
2. College or University Students.
3. Household income: Rs30,000 – Rs.60,000 (demographics)
4. Consumers that look to support local businesses and the community (behaviour)
5. Consumers desiring products that provide quality and value.
6. Tourists visiting Pakistan looking for a unique souvenir to commemorate their trip.
There is a list of Rawayat segmentation:
• Small sized customers.
• Plus sizes shaped garment.
a) Demographic segmentation
• Aged 20-40
• Mid-range income: Rawayat target group is seen as having enough disposable income to spend on high priced quality clothing.
• Women Or young Girls Interested in Changing fashion trends
b) Lifestyle
Rawayat will feature a diverse range of clothing that adhere to make traditional cloths in modern style. Rawayat will market all types of traditional clothing in Pakistan for women Included below is a full list of our featured items:
• Sindhi,
• Balochi,
• Punjabi
• And Pathani.
In case of any defect we replace the dress, we also offer home delivery service and if the customer is not satisfied with it we surely replace it.
2. Price:
Our products are available at fixed cost to the consumers. Each dress is between PRS3000-10000. Because the concept of Rawayat is to provide its products at a reasonable price to its customers, it follows that customers find its prices quite affordable.
3. Place:
When considering a location for Rawayat, as an online store, we must address our online and physical locations of business. Our physical location will have to …show more content…
Market Segmentation:
When we talk about traditional clothes then our mind strike about the high prices but we are providing traditional dresses at low cost starting from Rs.3000 to Rs10000, so we will make the market segments which commonly offers to the middle, upper middle and the elite class of the society.
Rawayat is focused on selling to consumers (B2C).
Target Market profile for Rawayat:
1. Women aged 20– 40 (demographics)
2. College or University Students.
3. Household income: Rs30,000 – Rs.60,000 (demographics)
4. Consumers that look to support local businesses and the community (behaviour)
5. Consumers desiring products that provide quality and value.
6. Tourists visiting Pakistan looking for a unique souvenir to commemorate their trip.
There is a list of Rawayat segmentation:
• Small sized customers.
• Plus sizes shaped garment.
a) Demographic segmentation
• Aged 20-40
• Mid-range income: Rawayat target group is seen as having enough disposable income to spend on high priced quality clothing.
• Women Or young Girls Interested in Changing fashion trends
b) Lifestyle