5 .THE BUSINESS STRATEGY
5.1 UNIQUE SELLING POINT (USP)
Affordable feeds
Pelletized feeds
Nutritious feeds
Feed that contain antibiotics (Healthy)
So Trafford feed USP is….. a nutritious, healthy and affordable poultry feed.
5.2 THE MARKETING MIX
Product: Trafford poultry feed is a poultry feed that is reach in essential nutrients for the proper growth and development of poultry birds. It also contain little amount of antibiotics that help fight micro organism leaving the poultry birds safe and healthy. It comes in 4 varieties of Chick mash, Layers Mash, Growers Mash and Broilers Mash and is available in 25kg bag.
Price: Since poultry feed business is very competitive, the pricing method to be adopted is competitive pricing …show more content…
100 Bags /day= N600 x 100 = N60, 000
A month profit =N60, 000 X30=N18, 000,000 Annual Profit = N1,800,000 X 12= N21,600,000
NOTE: The above formulation data is using the Pearson Square Method to produce 25kg of feed. This is just a general formulation formula because formulation varies with different feed mash. E.g. the formulation of layers feed varies with that of broilers feed because different category of poultry feed requires different Digestible Crucible Protein. That required by Layers is 19% because they require protein for fast growth and rapid development.
5.3 KEY STAKEHOLDERS
Suppliers: They are the farmers, grain merchant, agro veterinarian and processed grain factories, the suppliers are very important and they play a big role in running poultry feed mill. In other not to stall production, for every feed component there is going to be a standby supplier in case the main supplier could not meet up with supply. Also there are some stocks that can stay longer so we buy in excess and store, also sometimes especially grains have to be bought in excess because they are cheaper during the harvest period. But in other to avoid tying down capital buying down of stock would be …show more content…
Scale 20,370 1 - - For weighing grains, before grinding and mixing and also finished feeds.
Pelletizer
180,000 1 1 - Use to make even sizes of finished feeds
Sealing Machine 100,000 1 - - For sealing bags after production and packaging.
TOTAL 79,550,370
6.2 Human Resources Requirement
Salaries Per Month (N) Amount of staffs in Year 1 Amount of staffs in Year 2 Amount of staffs in Year 3 Function
Managing Director 80,000 1 1 1 Managing the affairs of the mill, relating with suppliers, customers and shareholder.
Mill Manager 60,000 1 1 1 In charge of daily activities of the mill from pre production to post production.
Account /Stock keeper 40,000 1 1 1 Taking stock and inventory, keeping account record and relate with customers as customer representative
Operators 40,000 3 4 6 Operating the equipment
Security 30,000 1 1 1 Providing security for the mill
TOTAL 230,000
7.5 Financial investment required, source(s) of finance and costs
From P&L account the Gross profit for YR 1 is N21, 280,632
Total capital share is 10,000,000 Share
Therefore
21,280,632 / 10,000,000 = N2.1/share
For 40% equity
6,000,000 shares for
5.1 UNIQUE SELLING POINT (USP)
Affordable feeds
Pelletized feeds
Nutritious feeds
Feed that contain antibiotics (Healthy)
So Trafford feed USP is….. a nutritious, healthy and affordable poultry feed.
5.2 THE MARKETING MIX
Product: Trafford poultry feed is a poultry feed that is reach in essential nutrients for the proper growth and development of poultry birds. It also contain little amount of antibiotics that help fight micro organism leaving the poultry birds safe and healthy. It comes in 4 varieties of Chick mash, Layers Mash, Growers Mash and Broilers Mash and is available in 25kg bag.
Price: Since poultry feed business is very competitive, the pricing method to be adopted is competitive pricing …show more content…
100 Bags /day= N600 x 100 = N60, 000
A month profit =N60, 000 X30=N18, 000,000 Annual Profit = N1,800,000 X 12= N21,600,000
NOTE: The above formulation data is using the Pearson Square Method to produce 25kg of feed. This is just a general formulation formula because formulation varies with different feed mash. E.g. the formulation of layers feed varies with that of broilers feed because different category of poultry feed requires different Digestible Crucible Protein. That required by Layers is 19% because they require protein for fast growth and rapid development.
5.3 KEY STAKEHOLDERS
Suppliers: They are the farmers, grain merchant, agro veterinarian and processed grain factories, the suppliers are very important and they play a big role in running poultry feed mill. In other not to stall production, for every feed component there is going to be a standby supplier in case the main supplier could not meet up with supply. Also there are some stocks that can stay longer so we buy in excess and store, also sometimes especially grains have to be bought in excess because they are cheaper during the harvest period. But in other to avoid tying down capital buying down of stock would be …show more content…
Scale 20,370 1 - - For weighing grains, before grinding and mixing and also finished feeds.
Pelletizer
180,000 1 1 - Use to make even sizes of finished feeds
Sealing Machine 100,000 1 - - For sealing bags after production and packaging.
TOTAL 79,550,370
6.2 Human Resources Requirement
Salaries Per Month (N) Amount of staffs in Year 1 Amount of staffs in Year 2 Amount of staffs in Year 3 Function
Managing Director 80,000 1 1 1 Managing the affairs of the mill, relating with suppliers, customers and shareholder.
Mill Manager 60,000 1 1 1 In charge of daily activities of the mill from pre production to post production.
Account /Stock keeper 40,000 1 1 1 Taking stock and inventory, keeping account record and relate with customers as customer representative
Operators 40,000 3 4 6 Operating the equipment
Security 30,000 1 1 1 Providing security for the mill
TOTAL 230,000
7.5 Financial investment required, source(s) of finance and costs
From P&L account the Gross profit for YR 1 is N21, 280,632
Total capital share is 10,000,000 Share
Therefore
21,280,632 / 10,000,000 = N2.1/share
For 40% equity
6,000,000 shares for