Swot Analysis Of Pier 1

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1A Pier 1 imports is a typical big chain retailer offering customers distinct home furnishings and décor that based on customers’ preferences and fashion trends at a good value. It was formed in San Mateo, California in 1962. By 1966, it had grown to 16 store locations, and established its corporate headquarters in Fort Worth, Texas. Then it was listed on the American Stock Exchange with 123 stores in 1970. After more than forty years of rapid development, it operates more than 1000 stores in the United States, Canada, El Salvador, and Mexico now. (1) Pier 1 imports also operate six large distribution and fulfillment centers to receive, allocate and ship merchandise to the various stores or to deliver directly to customers.(10-K, p5) The

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