Swot Analysis Of Organic Food Restaurant
Zaaika is a trendy and healthy place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who eat there. A rewarding place for employees, which is reflected in their service delivery. 2.0 Company Summary
Zaaika is a single-unit, medium-sized restaurant. We focus on organic and creative food. The restaurant will be located in Mumbai. Most important to us is our financial success, but we believe this will be achieved by offering high-quality service and extremely clean, non-greasy food with interesting twists.
2.1 Company Ownership
The restaurant will start out as a simple sole proprietorship, owned by its founders.
2.2 Start-up Summary
The founders of the company are Ashfaque Shaikh, Rahil Shaikh and Nadeem Akhtar .
Ashfaque focuses on the financial and operational issues and Rahil on the personnel issues and Nadeem on Marketing.
We have found the location and secured the lease for 1,00,000 per month. We will …show more content…
Diet conscious women segment:
Last group which is particularly interested in the menu's healthy offerings is dieting women which number 350,000. The organic food menu will always have a line of extremely delicious very low-fat meals.
Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet. Implementation isn't simple, but that's in the doing of it, not in the plan. 5.1 Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what's healthy and trendy.
5.2 Sales Strategy
As the table shows, we intend to deliver sales of about 1,75,00,000 in the first year, and to double that by the third year of the plan.
Unit Sales 2010 2011 2012
Meals 22,822 35,000 45,000
Drinks 11,415 17,500 22,500
Other 240 500 1,000
Total Unit Sales 34,477 53,000 68,500 Unit Prices 2010 2011 2012
Meals 300 350 350
Drinks 100 100 100
Other 150 150 150