comfortable, and then inviting them to stop into the Shoppe. This strategy works the best on underclassmen. Many of the freshmen want to come into the store but are intimidated that it is run by mostly seniors. With new ideas, we can make our location and even bigger advantage than it already is for the One Stop DECA Shoppe.
PI: Determine price sensitivity. The One Stop DECA Shoppe sells various items. During lunch hours, a majority of the profit earned is by slushie sales. The store has been struggling with slushies due to the fact that it makes very little profit on this item. If the Shoppe raises the price of this delicious drink, it may impact the customers, making them not want to purchase slushies anymore. The staff then decided to
PI: Determine price sensitivity. The One Stop DECA Shoppe sells various items. During lunch hours, a majority of the profit earned is by slushie sales. The store has been struggling with slushies due to the fact that it makes very little profit on this item. If the Shoppe raises the price of this delicious drink, it may impact the customers, making them not want to purchase slushies anymore. The staff then decided to