The core values of Omroep Max are; being involved, being reliable, and binding people. Their mission is to show the 50plus people as they are; active people who are involved with their surroundings and who like to be a part of the modern society. Their strategy is to show the people, with their programs, that they should participate as an active person in today’s society. Omroep Max tries to reach their target group from an independent position (as well with politics as with beliefs) in a way that speaks to the people.
Our brand personas are Henk and Greetje, they fit the 50+ target group who tend to watch approximately 140 minutes, this is mostly the news. They are two very social people, because they still do activities on a regular basis
Our brand personas are Henk and Greetje, they fit the 50+ target group who tend to watch approximately 140 minutes, this is mostly the news. They are two very social people, because they still do activities on a regular basis