2. Nordstrom’s greatest risk is catering to consumers in a higher financial bracket. There are numerous individuals who love high end products, but hate the luxury price tag. In other words, Nordstrom is dependent on the loyalty of current customers to meet financial objectives, as opposed to attracting new customers. If Nordstrom implements a strategy that decreased its price point, less fortunate shoppers would be more inclined to purchase items from the retailer, and thus increase its customer base. Furthermore, in regards to Nordstrom’s top competitors, Bloomingdales, Neiman Marcus, and the Richline Group are its biggest
