Essay on Swot Analysis of Nike

2489 Words Sep 29th, 2013 10 Pages
Partial fulfillment by the award of the post graduate diploma in business Management. From Fortune School of Technology and Management in Singapore.
Nike Inc. was founded in 1962 by Bill Bower man and Philip H. Knight as a partnership under the name, Blue Ribbon Sports. Since Germany conquered the domestic market in America, Nike came with low-cost and high quality products for the American people. Today, Nike manufactures and distributes athletic shoes in the global market and 40% of its sales come from athletic apparel, sports equipment,and subsidiary ventures and they have traditional as well as nontraditional distribution channels in more than 100countries globally. Nike has attained a premier position in the market but in 1998, the
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MISSION AND VISION:
Nike states in its mission declaration that it entail responsibility commerce in a guilty way, most important to sustainable monetary increase. With the advance in knowledge, Human resource practices, the healthy knowledgeable and skilled employment power, here is extremely small deficient to distinguish organization’. Living being seen to go added than the lowest amount necessary on community issue can draw and keep patrons. This bottle sea green modification attracts concentration to the association; they are view as thoughtful and public liable (Mullins, L. 2005).
A speech, on the construction put into practice of Nike during its make obtainable sequence accuse the association of individual concerned in limited operational circumstances, defiance of hard work civil rights, low salary and pestering of its labor force. Nike takes this information seriously. On the basis of the learning answer the business has make stronger the check of its dealer (Hummels, H and Timmer, D.2004)
OBJECTIVE OF THE STUDY:
Provide an environment which develops people to maximize their contribution to NIKE. Identify focused consumer segment opportunities. Provide quality and innovative services and products internally and externally Establish and nurture relevant emotional ties with consumer segments. Maximize profits.
SWOT ANALYSIS:
Strengths
Nike is a very competitive organization. Phil Knight (Founder and CEO) is frequently

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