Swot Analysis Of New Larimar

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All companies must consider their own objectives and resources in relation to available segments (Kotler, Bowen, & Makens, 2013, p. 220). The New Larimar as AMResorts all-inclusive property in the Caribbean beach Punta Cana opened in 2013, with the mission statement to provide unlimited luxury and leisure that will appeal to their guest mentality (Higley, 2016) and “A new and better way to have it all” say AMResorts website. With a slogan that says” I am living Large” according to their website. Now Larimar objectives as AMResorts their management stated is their hallmark of all-inclusive model of an intensive hands-on approach required by all employees (Higley, 2016). Also, the CEO confirmed that their property keeps a ratio of 2.1 employees

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