Swot Analysis Of Nestle
Over the century, milo has built a strong brand personality as a food drink that promotes strength and vitality. In most countries in the world, the packaging is green and depicts people playing sports. All over the world, the tags or pay off lines also depict it as a drink that gives energy. Examples of such tags include ‘go and go and go with Milo’; ‘milo gives you the energy, you score the goal’; ‘the food drink of future champions’; ‘the energy food drink’ etc.
In Nigeria Milo as a brand has a large share of the beverage group in fierce competition with Cadbury’s Bournvita. Other competing brands include, Ovaltine, Horlicks and