Swot Analysis Of Nestle

791 Words 4 Pages
Register to read the introduction… As is usual with most successful athletes of ancient Greece, Milo was the subject of many fantastic tales of strength and power. Among other tales, he was said to have carried a bull on his shoulders and to have burst a band about his brow by simply inflating the veins of his temples. The date of Milo's death is unknown, but he reportedly was attempting to rend a tree asunder when his hands became trapped in the cleft of its trunk and a pack of wolves surprised and devoured him.
Over the century, milo has built a strong brand personality as a food drink that promotes strength and vitality. In most countries in the world, the packaging is green and depicts people playing sports. All over the world, the tags or pay off lines also depict it as a drink that gives energy. Examples of such tags include ‘go and go and go with Milo’; ‘milo gives you the energy, you score the goal’; ‘the food drink of future champions’; ‘the energy food drink’ etc.
In Nigeria Milo as a brand has a large share of the beverage group in fierce competition with Cadbury’s Bournvita. Other competing brands include, Ovaltine, Horlicks and

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