Spurlock’s point about the importance of personal branding can be illustrated in Aerie’s new campaign called “Aerie Real,” while the importance of product placement can be seen in …show more content…
He then began to discuss the 500 different brands and several marketing agencies that highly advised their clients not to take part in Spurlock’s unique film idea. Consequentially, this caused Spurlock to question the nature of rejection these marketing agencies were acting upon, leading him to conclude that these agencies possess a fear of transparency. Spurlock describes the biggest problem with transparency as “characterized by visibility or accessibility of information especially concerning business practices.” He begins to argue that instead of fearing transparency, brands and marketing agencies should begin to embrace it, and allow consumers to see beneath the deception, and instead, experience the true nature of the brand and its