Swot Analysis Of Metro AG

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Internal Capabilities Analysis of the Metro AG
Strength
The Metro AG’s strength are strong wholesale operations through Metro Cash & Carry, Media-Saturn segment’s strong market presence, and service companies reduce operational costs. Metro Cash & Carry is one of keeping growth channels of Metro Group. It is one of the leading international players in self-service wholesale trade and the biggest cash-and-carry wholesaler in Germany with the market share about 56.4%. In 2016, the segment operated 752 outlets under Metro and Makro brand in 26 countries through Europe and Asia (Metro AG SWOT Analysis, 2017, para.5). The Metro Cash & Carry’s major target customers are hotel and restaurant owners, catering firms, independent retailers, service …show more content…
It is the Metro AG’s e-commerce department that the Metro AG will not gain the same influence from the electronic commerce industry to the traditional trade. The Media-Saturn keeps the number one position of consumer electronics retailing in Germany with the market share about 34.6% (Metro AG SWOT Analysis, 2017, para.6). Its characteristics are low-price guarantee, a wide range of products, abroad assortment of well-known brands, and attractive advertising have made Media Markt and Saturn the top performing brands in different countries (Metro AG SWOT Analysis, 2017, para.6). The strong presence of Media-Saturn segment helps the Metro AG that enhance its market position in the European retail …show more content…
According a study of the wholesale industry, private label brands gained large market share in 13 countries across Europe in 2016. There are more than 40% of products sold in Switzerland, Spain, the UK, Austria, Portugal, Germany, and Belgium (Metro AG SWOT Analysis, 2017, para.22). In fact, the Metro Cash & Carry has been offering a wide range of goods in the private label category since 2009. Its own own brands such as Aro, Fine Life, Horeca, Fine Food Finestro, H-Line, Tarrington House, gas Grill, Rioba, and Sigma (Metro AG SWOT Analysis, 2017). The Real business of the Metro considerably expanded its range of own-brand products in recent times. The Metro’s own brands are Real Quality, Real Bio, and Real Selection (Metro AG SWOT Analysis, 2017, para.22). Since 2010, the Media-Saturn segment has been offering its own branded electronics under Ok, Koenic, Peaq, and Isy (Metro AG SWOT Analysis, 2017,

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