Swot Analysis Of Mcdonalds

881 Words 4 Pages
A business report for McDonald’s

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Introduction…………………………………..by Shadow Z09165640

Body Strengths...…………………………………by David Z09165626 Weakness...…………………………………by Jack Z09165638
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With the help of low-cost expend, McDonald’s can gain reasonable profit, and don’t refer to the high capital risk. McDonald’s has settled up about thirty thousand franchise stores. These stores have a deep understand in their area, so they can find business opportunity more easily.
The brand purpose is good.

McDonald’s applies itself to build its good brand image and gain success. Many investors don’t have so much experience in the market. Faced with an increasingly competitive market, they all in the dry tree, they all want to invest a good outstanding achievement and have a big strength’s franchise. Recur to its good brand image, excellent management mode and others support system, the investors can risk reduction. So McDonald’s is their right choice. McDonald’s has a good brand purpose; this will attract a number of investors, then McDonald’s will have huge
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McDonald is a very good company, it has a good reputation, but it is only a fast-food restaurant. It should try to another direction, with McDonald reputation, plus good planning, management, can make the enterprise to go further.
McDonald has thirty thousand franchise stores in the world. These franchise store stand in different areas. So it is different to manage these franchise stores. There is no unified management among them. No unified means these franchise stores’ management is jumbled. McDonald should pay attention to this question. Only a unified management system can make success.
Opportunity
Develop in the Second Tier City and remote cities McDonald’s will be more focused on the Second Tier City and remote cities. Many Second Tier City and remote cities receive small influence in the economic crisis. So McDonald’s will focus on these cities. It is a chance for these cities. And it is also a chance for McDonald’s. McDonald can use this chance to enter Greater China in the

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